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Yahoo Advanced Match - The advanced match includes listings in relevant searches that use your keyword in a phrase.This allows you to leverage existing listings so that you appear in a wider range of relevant search terms.

Yahoo Content Match - The content match option displays the listings beside related articles, product reviews or content on websites like the WallStreetJournal, CNN and ESPN and smaller niche content sites.

Excluded Words - Words that block certain combinations.

Budget Control - Controls the amount of money spent on PPC advertising.

Account Daily Spending Limit - The maximum amount that will be spent each day. Note: You may be charged up to 10% above your account daily spending limit.

Ad Group - A set of ads and related keywords within a campaign. The ads can be displayed to prospective customers searching for or viewing content related to your keywords and/or ads. You can apply a default ad group bid to all keywords in an ad group or set custom bids for individual keywords.

Average CPC - Average cost per click. The average price you paid each time your ad was clicked.

Bid Limit - The bid limit defines the maximum amount that you are willing to pay for a click, when campaign optimization is turned on.

Blocked Continents - Continents from which traffic is blocked.

Campaign - A campaign contains one or more ad groups that all share the same budget, schedule and geo-targeting criteria.

Campaign Optimization - Campaign optimization automatically manages campaigns for you to help maximize the effectiveness of your spending. (In other words they will help you spend your money!)

Content Match Bid - The bid for any ads distributed via Content Match.

Custom Bid - A bid that can be set to override a default ad group bid.

Estimated Account Depletion - The estimated number of days remaining before the account balance reaches zero.

Geo-targeting - A feature that displays ads within a specific geographic area.

More Yahoo Search Terms

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Pay Per Click Terminology
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The Keyword Search
Writing PPC Ads