|
Logos represent a company's identity,
and logos are typically part of a larger concept.
Logos are an integral part of establishing brand
recognition which is a very time consuming process.
For these reasons, particular care should be taken
when designing or selecting a logo. Think of a
logo as an iconic symbol or graphical representation
of your corporate image.
Simplicity - Logos should not be overly
complex, while unique is important, simple logos
tend to stand the test of time far better than
complicated logos.
Colors - Select only a few
colors to use in the logo. It is rare that successful
logos have more than 3 colors as an integral part
of their design.
Scalable - Logos should be
easily scaled. Scaleability will allow the logo
to be reproduced in multiple mediums.
Memorable - Logos should
be easily remembered. Ultimately the image selected
for a logo should evoke positive emotions from
customers or potential customers.
Logo Examples:
    
     
Related Articles:
Where to Find
Logos
|
Developer
101
What to Look for In a Logo