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What is PPC ?
PPC stands for "pay per click". Pay per Click
is an advertising model where businesses pay an
agreed upon amount, each time their advertisement
is "clicked", not each time their ad
is displayed.
Advertisers typically setup ppc on a PPC network
and define how much they are willing to spend
for each click-through that they receive.
Advertisers select keywords, keyword phrases,
keyword groups, or categories in which they want
their advertisements to appear.
Advertisers willing to spend the most money
for a relevant advertisement will generally be
listed first. *Google's PPC ranking system assesses
CPC (cost per click), ad relevance, click through
rate, and daily budget, so the order on which
the ads appear is based on a number of factors.
Benefits to PPC
When you setup a PPC campaign you can controlthe
traffic. While a new website takes time to rank
well in search engines, with PPC you can turn
the traffic on and off. With PPC you can create
almost instant traffic.
Unlike organic search listings you control the
information (ie. description) and where the visitor
is directed on your website.
Another benefit to PPC listings is the opportunities
for international exposure. Organic search listings
vary in different geographical regions. With PPC
you control where you are seen.
Click Fraud
Fraud has plagued PPC advertising medium since
its inception, and while many PPC networks have
made significant progress in combatting click
fraud, it is still something to be cognizant of.
Tracking PPC
In order to determine how effective a PPC campaign
is, it is important to implement tracking. Just
because an advertisement has a high number of
click throughs does not mean it is the best ad.
It is easy to get users to click on "Free
Software" but few of those clicks will convert
to sales.
Monitor, measure and maintain successful PPC
campaigns.
PPC
Management and Tracking Tools
The Goal of PPC
A successful PPC campaign should be targeted not
too narrowly and not too broadly. Direct the user
to a relevant landing page that has a direct relationship
to the keyword or phrase.
List of PPC Search Engines
There are hundreds of Pay
Per Click Search Engines you can buy traffic
from.
KeywordMax
Keyword service that gives you the detailed
data you need to determine exactly how successful
your pay-per-click ads are... so you can strengthen
your ROI.
http://www.keywordmax.com
Related Articles:
Writing PPC Ads
Pay Per Click Terminology
How
to Locate Good Keywords?
The Keyword Search
Keyword Advertising
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What is PPC?