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VARs - Value Added Resellers
A VAR is a company that takes an existing product,
and adds additional value. This "value-ad"
could be in the form of knowledge, customization,
or hardware integration.
A network of VARs can be very valuable to a developer.
VARs often focus on and dominate niche markets.
VARs often sell into a niche and provide products,
services or customizations that are specific to
that niche. VARs can increase product exposure
in their niche and extend a developer's customer
base. VARs will often look for ways to add value
to software by integrating it with other hardware
or software.
If your software would be well served by a VAR
network be sure to cultivate VAR relationships.
Remember to provide VARs reseller discounts and
perhaps referrals if you receive specific customer
queries. The more a VAR can earn the harder they
will work to sell your products.
Related Articles:
What are Resellers?
What are OEMs?
What are Software
Publishers?
What are Affiliates?
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What are VARs