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One of the most important factors in Search
Engine Optimization is the webpage title. The
webpage title is contained in the "meta tags"
located in the header of the webpage code. Not
only do search engines often use the webpage title
when listing the page in their results, but the
title is also a factor that search engines heavily
weigh when determining how a webpage will rank
in the organic search results.
So here are a few tips for taking better advantage
of the webpage title tags...
1. Exact Phrase
Use the exact phrase that you are optimizing for
in the webpage title.
2. Beginning Of Tag
Position the strongest keyword or keyword phrase
at the very beginning of the title tag. Search
engines place the most emphasis on the first few
words found in the title, so the order of the
words does make a difference.
3. 65 Character Max
Keep website titles concise. Search engines will
often truncate the title in their listings. Try
not to allow the title to exceed 65 characters
if possible.
4. Repeat Variation
Repeat a variation of the keyword or keyword phrase
in the webpage title and in the webpage meta description.
5. Brand At End
If you have a compelling desire to include the
product brand in the webpage's title, include
it at the end of the title and not at the beginning.
It is typically very easy to rank well for a company
name or brand, so brand should not be emphasized
in the title itself.
6. Grab Attention
The website title needs to attract attention.
This will increase the number of clicks that the
listing receives from the search engine results.
Titles that focus on how to's, humor, and controversy
all tend to attract attention.
7. Analysis
If you are having difficulty coming up with ideas
for a title, take a look at the site titles that
hit the first page of popular social bookmarking
sites like Digg. Analyze the titles that make
the first page of Google for important searches.
Every page on a website should contain a different
and unique title tag. Selecting the right title
can significantly impact click-through rates.
Related Articles:
How
to Optimize for Organic Search
Search
Engine Optimization Guide
Search Engine Spider
Food
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Developer
101
Title Tag Tips