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A/B Split Testing
A/B split testing can be done for any number
of different things. Webmasters, marketers, or
publishers may want to test the effect of changes
in the following areas...
1. Headlines
Test two different headlines to see which is
most effective in drawing attention to an item.
2. Price Points
A/B split testing can be a very effective way
to find the "sweet spot" for pricing. Pricing
too high or too low can mean you are not maximizing
profits. By testing different price points, you
can learn what most customers are willing to pay
for your software.
3. Color Schemes
Color studies indicate that the use of certain
colors can effect a person's response to various
things. For example, changing the color of a purchase
button may increase the number of button clicks,
and ultimately the number of closed sales.
4. Link Properties
Change the link properties on a web page to
see what format generates the most clicks. Try
bolding or underlining links, and determine if
there is a significant statistical difference
in clicks.
5. Advertising
Test different ad models, sizes, and banners
on a web page to determine which is most effective
in generating the desired response from prospective
customers.
6. Web Copy
Test different versions of web copy or copy formats
to determine what sales message sells the most
software.
7. Email Newsletter
Setup an email newsletter with two different
versions, and then test the newsletter using a
sampling of subscribers. This will help you determine
which newsletter version appeals to the most customers.
Be sure to evaluate open rates, click-throughs,
and close rates in order to determine how effective
the various newsletter versions are.
8. Positioning
The location of content on a website can make
a difference in how visitors respond to it. Serve
the same content in a different position on a
web page to determine what locations are most
effective.
9. Size Matters
You can adjust font sizes and enlarge purchase
buttons to determine if the size of the content
has any impact on sales.
Statistics speak volumes. The fact is: marketers
can test a myriad of factors such as copy, size
and placement, length of copy, pricing, etc. While
some details may seem mundane, without fully testing
you could be missing sales.
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Things to A/B Split Testing