Software Statistics

Things to AB Split Test

Thu, 29 May 2008 09:00:00 -0400

A-B split testing can be done for any number of different things. Webmasters, marketers, or publishers may want to test the effect of changes in the following areas...

Things to A-B Split Test

Is All Web Traffic Created Equal?

Mon, 19 May 2008 09:00:00 -0400

Any webmaster that has taken the time to evaluate web logs and conversion rates will tell you that all web traffic is not created equal. It is a myth to think that any web traffic is good traffic, and it is a complete fallacy to think that the more visitors that come, the more will buy. The most effective web traffic is qualified, and the best web traffic not only has an already-existing interest in your product or service, but is also looking for a solution and is ready to purchase.

Is All Web Traffic Created Equal?

Keys to Effective Split Testing

Mon, 12 May 2008 09:00:00 -0400

Follow these steps to conduct an effective A-B split test that generates valuable tracking data...

Keys to Effective Split Testing

What is AB Split Testing?

Tue, 8 Apr 2008 09:00:00 -0500

A/B Split Testing is when customers receive a message, email, or webpage view, and a different version is randomly served to different visitors or customers. Typically A/B split testing consists of two nearly-identical versions of the given source material, but with each version having one element that is different.

What is AB Split Testing?

Long Tail vs 80-20 Rule

Mon, 28 Jan 2008 09:00:00 -0500

Two popular marketing principles are at odds -- which principle applies to your product or service? Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, or services in order to create exchanges that result in attention for specific products or services.

Long Tail vs 80-20 Rule

How Accurate are Sales Statistics

Tue, 18 Sep 2007 09:00:00 -0400

Developers tend to see peaks and valleys in their software sales statistics. Dwelling on a slowdown or a surge may not make sense, as few software developers have a high enough sales volume to generate statistically significant short-term samplings. In other words, if you normally sell 100 copies a month, and then suddenly have a month with only 90 sales, is the 10: sales decline a significant value, or indicative of a trend to be seriously concerned with? Probably not. When volume is small, short-term trends may not be accurate reflections of the current circumstances.

How Accurate are Statistics

Software Sales by Days of the Week

Mon, 10 Sep 2007 09:00:00 -0400

A statistical breakdown of software sales by day of the week.

Software Sales by Days of the Week

Projected Software Sales

Mon, 3 Sep 2007 09:00:00 -0400

The following is a statistical breakdown of projected and actual software sales from 2004-2009. The data details that electronic software delivery is a very small percentage of overall sales.

Projected Software Sales

Software Sales Tracking

Tue, 28 Aug 2007 09:00:00 -0400

Once a good source of sales has been identified the problem then becomes how to increase sales from those sites. Usually there are paid advertising opportunities or you can work for better placement on the site. And if you find you can spend $1 to increase sales by $2 the challenge then becomes finding a place to spend a million dollars.

Software Sales Tracking

Referring Sites - Percentage of Sales

Mon, 20 Aug 2007 09:00:00 -0400

The following is a statistical breakdown where software sales originated. The data is aggregated over a number of developers and referrers.

Referring Statistics

Emetrix Software Sales Tracking Trends

Tue, 14 Aug 2007 09:00:00 -0400

Emetrix tracked the origin of referrals that resulted in software sales. Google is a power house when it comes to driving sales.

Emetrix Software Sales Tracking Trends

Keyword Conversion Statistics

Mon, 6 Aug 2007 09:00:00 -0400

Many webmasters make the incorrect assumption that keyword searches that result in a sale, contain one or two words. The following data shows that the majority of searches that result in sales are as a result of a three word phrases.

Keywords Conversion Statistics

Some Countries Convert Better than Others

Tue, 31 Jul 2007 09:00:00 -0400

Developers often advertise their software using Google Adwords, but why spend money on countries that do not convert to sales. India generates 11.5% of the clicks yet very few software sales come from India. Limit the countries in which your advertisement is displayed to protect from click fraud and maximize your ROI (return of investment).

Country Conversions

Shareware Author Statistics

Tue, 24 Jul 2007 09:00:00 -0400

Software developers often ask if they can make money selling software online. The following aggregate data shows the percentage of developers who achieve success, selling software online.

Shareware Author Resource

International Software Sales Statistics

Mon, 16 Jul 2007 09:00:00 -0400

The following aggregate data shows where sales originate. The US accounts for 60% of software sold. The top 8 countries account for nearly 91% of all software sold! If you are contemplating localization use the following chart to indicate the best markets.

International Software Sales Statistics

Shareware Myths and Misconceptions

Tue, 10 Jul 2007 09:00:00 -0400

Consumers are end-users that purchase software, their behavior is not always predictable. Taking a hard look at shareware consumer purchase myths and actual statistical data is very telling.

The facts displayed are based on statistical information from aggregate data of consumer purchases.

Shareware Myths and Misconceptions

Web Logs Deciphered

Wed, 4 Jul 2007 09:00:00 -0400

Web logs hold a treasure trove of valuable information for webmasters. Webmasters who analyze the statistical information contained in their logs will be able to effectively analyze the success (or failure) of promotional campaigns, better understand customer behavior and maximize their revenue.

Web Logs Deciphered