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Software Deal of the Day
A one-day sale can generate a large jump in sales over a very short time period. Rarely does a one-day sale cause a drop in the normal sales cycle. One-day sales are a great opportunity for software developers to increase their exposure and grab additional marketshare. "Software Deal Of The Day" offers developers an opportunity to provide their software at a steep discount for a 24 hour period. After the 24 hours have passed, the developer can list a "2nd Chance" offer, where they offer a token discount on the software for those who missed the main offer.

Software Deal Of The Day

How it Works
The software is promoted with a steep discount on the Software Deal Of The Day website for 24 hours. There are no minimum discounts, but software that is heavily discounted obviously tends to perform better. Developers use their standard ecommerce service, and provide either a special URL for orders, or a coupon code for the discount. The developer tracks the sales and reports the sales to Software Deal Of The Day. At this point in time, Software Deal Of The Day does not request any compensation for the listing, nor do they require a percentage of the sales generated. They are simply tracking data to see what offers perform the best, in an effort to better understand their audience. The 2nd Chance offers go live after the main Deal Of The Day has expired.

Other websites are encouraged to syndicate the Software Deal Of The Day offers, and the Software-DOD.com site provides RSS feeds and syndication tools to interested webmasters.

If you are developer and interested in offering your software on the Software Deal Of The Day website, simply fill out the form on their website (see above). They will then contact you with a date and request coupon codes or special URLs. A draft of the page will be sent for your approval. The offer will go live at Midnight EST on the scheduled date, and the Software Deal Of The Day sale will run until 11:59 PM that same day.

Personal Experiences with Software Deal of the Day:
MJTNet

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One Day Sales