Search Engine Tips

Writing Effective Title Tags

Mon, 13 Jul 2009 09:00:00 -0400

Every page on a website should contain a different and unique title tag. Selecting the right title can significantly impact click-through rates.

Writing Effective Title Tags

Wiki Links

Wed, 27 May 2009 09:00:00 -0400

Most webmasters acknowledge that search engines weigh the number of back-links in a website as part of their algorithms for organic search results. The sense is that links from reputable websites weigh more than non-authority websites.

More on Wiki Links

Search Engine Optimization for Images

Wed, 29 Apr 2009 09:00:00 -0400

When optimizing your website to perform better in search engine results, do not overlook or neglect the images on your website. Graphics play an important role in web design, and they can also influence organic search rankings. Take care to make your website graphics search-friendly. Here are some tips for better image optimization...

Search Engine Optimization for Images

What Is Bounce Rate?

Mon, 27 Apr 2009 09:00:00 -0400

The bounce rate for a website is yet another reason that Internet marketers should focus on targeted traffic, because targeted traffic results in a much lower bounce rate. For example, if you are selling software for picking baby names, and you generate non-targeted traffic from people looking for baby cribs instead, your bounce rate will increase as a result of that non-targeted traffic.

What Is Bounce Rate

Keyword Variations

Mon, 9 Feb 2009 09:00:00 -0500

Optimizing a website is a process. The first step in the process should be to develop a list of keywords or phrases that relate to the product or service being promoted on the website.

Keyword Variations

Search Friendly Content

Mon, 19 Jan 2009 09:00:00 -0500

A search-friendly website will help generate targeted organic traffic from search engines. Keep the design and navigation basic so the website can easily be spidered and indexed by the search engines.

Search Friendly Content

Advanced Keywords

Tue, 16 Dec 2008 09:00:00 -0500

Using these sources you will be able to focus your search and find the keywords and phrases which will most effectively convert on your website.

Advanced Keywords

Keyword Placement Tips

Mon, 1 Dec 2008 09:00:00 -0500

Keyword positioning plays a small but very important part in the search engine optimization process. Learn how to effectively use keywords to your website's advantage. Keyword usage and optimization will help a webpage rank better in organic search results. Use relevant keyword phrases that will boost your search rankings.

Keyword Placement Tips

Is All Web Traffic Created Equal?

Wed, 14 May 2008 09:00:00 -0400

Any webmaster that has taken the time to evaluate web logs and conversion rates will tell you that all web traffic is not created equal. It is a myth to think that any web traffic is good traffic, and it is a complete fallacy to think that the more visitors that come, the more will buy. The most effective web traffic is qualified, and the best web traffic not only has an already-existing interest in your product or service, but is also looking for a solution and is ready to purchase.

Is All Web Traffic Created Equal?

Search Engines Matter!

Tue, 6 May 2008 09:00:00 -0400

Statistics show that 80-95% of all web traffic originates from search engines. Need I say more? Search Engine Optimization matters! Search Engine Optimization (often referred to as SEO) is the process of improving the volume and quality of traffic to a website by improving organic or natural search results. As search engines become increasingly more competitive, websites that are able to distinguish themselves and appear in the top of web searches will prosper.

Search Engines Matter

How to Capture the Long Tail of Search

Mon, 14 Apr 2008 09:00:00 -0500

The Long Tail of Search provides small businesses with great opportunities to compete against big business, and webmasters that are able to generate content using the collective voice of their customers and prospective customers will benefit even more from it. By targeting the obscure terms that customers use when speaking naturally, the small businesses can compete much better. Software businesses who take the time to build a community will extend the Long Tail of Search for their businesses.

How to Capture the Long Tail of Search

RSS Feed SEO

Thu, 21 Feb 2008 09:00:00 -0500

Just like HTML web pages, RSS feeds can be optimized to perform better in search engine listings. Quality web content is irrelevant if the website cannot be found. Optimizing RSS feeds using Search Engine Optimization (SEO) techniques will assure that interested parties can find your RSS feed.

RSS Feed SEO

Keyword Research Tools

Tue, 15 Jan 2008 09:00:00 -0500

Keyword research is much more than just guessing about what search terms potentially-interested customers might use to search for specific products or services. Successful webmasters must select terms that directly relate to the product or service they are offering. Additionally, the keywords and phrases must be searched on by prospective customers. The very best keywords and keyword phrases are those that are included in searches and that directly relate to your product or service, but do not have a lot of other websites competing for them.

Keyword Research Tools

Spider Food

Mon, 7 Jan 2008 09:00:00 -0500

What kind of food do search engine spiders like? Similar to the traditional arachnophobia, search engine spiders like regular meals, with fresh new content added on a regular basis. In order to feed the search engines, you want to provide them with tasty websites that are easy to consume. If you satisfy their hunger, your website may perform better in organic searches. Here are some helpful tips...

Search Engine Spider Food

Search Engine Optimization Guide

Mon, 17 Dec 2007 09:00:00 -0500

Keep in mind that the effects from optimization will not be immediately visible in your web logs, or in the search engines. The webpage will need to be spidered and indexed first. The frequency of spidering and updating varies greatly, depending on the age of the domain and popularity of the website. Patience may be needed to see how effective changes are.

Search Engine Optimization Guide

Classified Listing Links

Mon, 3 Dec 2007 09:00:00 -0500

Classifieds are a source of free links as classified advertising websites generally do not charge a listing fee. While classifieds are often designed for generating local sales, they can also be effective in drawing product attention and gaining links to new products or services.

Classified Listing Links

PPC vs SEO

Tue, 21 Aug 2007 09:00:00 -0400

Long debated in search circles, webmasters are often torn between focusing their efforts on Pay Per Click (PPC) marketing or Search Engine Optimization (SEO). Few dare ask which is better? Will Pay Per Click or Search Engine Optimization result in better results for the effort? Lets take a close look at the pros and cons of Pay Per Click marketing compared to Search Engine Optimization.

PPC vs SEO

How to Obtain Links

Tue, 31 Jul 2007 09:00:00 -0400

In order to garner links you need to provide content worth linking to: How to Obtain Links

Where to Obtain Links

Tue, 24 Jul 2007 09:00:00 -0400

There are a number of places webmasters can solicit or post relevant links. It is no secret the search engines favor sites with lots of incoming links. The more quality links a website has pointing to it the more credible it is considered by the major search engines. Websites deemed credible by the large search engines tend to naturally rank higher than there counterparts for select keywords or phrases. It is best to amass links gradually over time.

Where to Obtain Links

What are Organic Search Listings

Mon, 16 Jul 2007 09:00:00 -0400

Organic search listings are the natural listings that occur when a keyword is entered into a search engine. The listings are not paid, or they are the websites the search engine has determined to be the most accurate matches for the keywords entered.

What are Organic Search Listings

How to Optimize for Organic Search

Mon, 9 Jul 2007 09:00:00 -0400

Legitimate search engine optimization does not attempt to fool the search engines. Search Engine Optimization (SEO) is used to help search engines understand the contents of a webpage or website.

Search engines want to provide searchers relevant search results. Legitimate SEO helps search engines discern the contents of a web page and the web pages relevance. Webmasters wishing to rank well should use SEO for their websites.

How to Optimize for Organic Search

How to Write Web Copy

Wed, 4 Jul 2007 10:38:16 -0400

Actionable tips for software developers writing web copy.

How to Write Web Copy