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SEO Steps
1. Keywords In Title
Each webpage within a website should contain
a unique title, and meaningful keywords and keyword
phrases should be included in the title of each
webpage.
2. Keywords In URL
Use hyphenated keyword phrases in the URL's subpages,
as some search engines take notice of keywords
used in URLs. The hyphen used between words allows
search engines to better identify and recognize
the separate the words used.
3. Anchor Text
When linking to web pages, use descriptive keywords
to identify the links to webpages. The "anchor
text" used to link to a specific webpage is weighted
as part of some of the larger search engines ranking
criteria. In other words, search engines make
note of the text used to link to specific webpages,
and use the text relevance to determine a search
ranking for those pages.
4. Keywords In Header Tags
Keywords should be used to highlight sections
on a webpage, as mini-titles over each subsection
in a webpage. The subsection heading keywords
should be identified as header tags or bolded
in the HTML. The added emphasis, by applying specific
HTML properties to subtitles, is noticed by search
engines and given extra weight in the search ranking
process.
5. Content Length
Each webpage should contain a minimum of 250+
words in text. Generally, it is best for the text
to be formatted in sentences and small paragraphs.
Bulleted lists can also be used for text contained
in a web page.
6. Meta Tags
Keywords should be included in both the "description"
meta tag and the "keyword" meta tag in the header
of each webpage (please note: not all search engines
pay attention to keywords in meta data, but for
those that do, it is worth the effort of including
them). Each webpage in a website should contain
unique descriptions. The description should be
20-30 words in length.
7. ALT Tags
Keywords should be used in the "alt" tags for
images, to describe the images.
8. Keywords In Image Name
Keywords should be used in the naming schemes
for the images themselves.
9. Spider-able Navigation
The websites navigation should be in a format
that allows search engines to easily "spider"
the contents of each page and follow the links.
Utilize Analytics
After optimizing a website, it then becomes a
waiting game. In order to assess the effectiveness
of any optimization, you will need to evaluate
web traffic. That can be accomplished using web
logs and various tracking products. There are
a variety of solutions available; find a solution
that provides statistical data in a meaningful
format and benefits your company's needs.
Keep in mind that the effects from optimization
will not be immediately visible in your web logs,
or in the search engines. The webpage will need
to be spidered and indexed first. The frequency
of spidering and updating varies greatly, depending
on the age of the domain and popularity of the
website. Patience may be needed to see how effective
changes are.
Tweak Optimization
After reviewing web logs, you should tweak optimization
with minor adjustments, and then re-evaluate the
results. Keep in mind that search engine optimization
is an ongoing process, and rarely are the results
visible overnight. Evaluate web logs on a regular
basis, and modify optimization to enhance your
listings.
Collection
of Search Engine Tools
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How
to Capture The Long Tail of Search
How
to Optimize for Organic Search
Search Engine Spider
Food
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Developer
101
Search Engine Optimization Guide