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A large percentage of customers enter the purchase process but bail before completing the order? What am I doing wrong?
This is known as shopping cart abandonment. First of all it is important to realize it is unlikely that 100% of your customers will complete their orders. If you price is not clearly displayed they may enter the purchase process to see how much an application costs. That said, you want as many customers as possible to complete the order process. Here are some tips to Reduce Shopping Cart Abandonment.
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