Software Resellers

Affiliate Tips

Thu, 22 May 2008 09:00:00 -0400

Energizing affiliates can be a challenge for software developers. In order to help your affiliates be successful, a MicroISV must engage and challenge them. The following are a few suggestions to help motivate your affiliates...

Affiliate Tips

More Affiliate Benefits

Mon, 12 May 2008 09:00:00 -0400

Affiliates are a good way to increase sales and extend your brand penetration, and the best part is that you only pay for results. Consider implementing an affiliate program today!

More Affiliate Benefits

Establishing a Software Reseller Network

Tue, 1 Apr 2008 09:00:00 -0500

Setting up a reseller network can be a time consuming process, but doing so can be well worth the effort. And products that are more technical in nature will often benefit even more from a resellers experience.

Establishing a Software Reseller Network

What Software Resellers Want

Tue, 25 Mar 2008 09:00:00 -0500

How should MicroISVs woo top resellers? Lets take a look at what resellers want...

What Software Resellers Want

Selling Software In the Retail Market

Mon, 28 Jan 2008 09:00:00 -0500

Many developers hesitate to make the jump from electronic business to retail business. What many do not realize is that the transition, at least initially, can be done gradually. For example, developers can offer on-demand media through a third party, without the up-front costs that are typically associated with retail packaging. After offering a media option, retail is the next logical step for many software developers.

Going Retail

Tips for Working with Resellers

Tue, 15 Jan 2008 09:00:00 -0500

Software resellers can quickly become an extended sales force for a small software company. Building a reseller sales force requires effort, attention, and regular communication, but the benefits can be significant.

Tips for Working with Resellers

How to Localize Software

Thu, 6 Dec 2007 09:00:00 -0500

Translating software into multi-lingual versions can be a cumbersome task. Often, developers will turn to software publishers that specialize in specific geographical regions to manage foreign language versions of the software.

How to Localize Software

What are Affiliates

Mon, 20 Aug 2007 09:00:00 -0400

Affiliates are a type of reseller that refer customers to a website. The affiliate receives either a flat fee for the referral or a percentage of the sale that results from their referral.

Most software affiliate systems are designed around the CPA model (cost per action) so that the affiliate is only paid for referrals that result in actual sales. As opposed to the CPC model, which incurs a cost per click regardless of whether there is a sale or not.

What are Affiliates

How to Recruit Software Affiliates

Mon, 13 Aug 2007 09:00:00 -0400

Tips for software marketers interested in recruiting software affiliates that make sales.

How to Recruit Software Affiliates

Define Affiliate Terms

Mon, 6 Aug 2007 09:00:00 -0400

Affiliates can be an asset to your business but its important that you spell out the terms of any reseller or affiliate agreements.

Define Affiliate Terms

Affiliate Options

Mon, 30 Jul 2007 09:00:00 -0400

Affiliate programs designed specifically for software developers and super affiliates. More Affiliate Options

Affiliate Benefits

Tue, 24 Jul 2007 09:00:00 -0400

Learn the value of affiliates and why software developers will benefit from building an affiliate network.

Affiliate Benefits

What are VARs

Tue, 17 Jul 2007 09:00:00 -0400

A network of VARs can be very valuable to a business. VARs often focus on and dominate niche markets. VARs often sell into a niche and provide products, services or customizations that are specific to that niche. VARs can increase product exposure in their niche and extend a product's customer base. VARs will often look for ways to add value to software by integrating it with other hardware or software.

What are VARs

What are Software Resellers

Wed, 11 Jul 2007 09:00:00 -0400

An authorized software reseller is a company that purchases software from another company and sells the software at a higher price to another company or to the consumers. Resellers will often have technical expertise in the product lines that they are authorized to resell.

What are Software Resellers

What are Software Publishers

Mon, 9 Jul 2007 09:00:00 -0400

Software publishers are companies in the software industry between the software developer and the software distributor.
Publishers will often be responsible for bringing a product retail, and placing it on the shelves of brick and mortar stores.

What are Software Publishers

What is an OEM

Wed, 4 Jul 2007 10:48:11 -0400

An OEM is what is referred to as an Original Equipment Manufacturer. An OEM will often purchase a product and rename the product selling the product under a new label as their own.

What is an OEM