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How do webmasters attract a large volume of interested
customers over the Internet? This is a question
that many webmasters and online marketers struggle
with. The key is not to simply drive traffic to
your site, but rather to drive traffic that is
truly interested in the product or service being
offered. So where can you obtain quality web traffic?
Here are a few good sources of quality traffic...
Search Engine Traffic
One prime source of qualified traffic is from
organic search results of the various popular
search engines (Google, MSN, Yahoo, etc). When
a searcher enters a specific keyword or keyword
phrase, it's obvious that they are interested
in that topic. The search term used ensures that
the resulting traffic is qualified, because the
searcher will only search on keywords that will
generate results containing topics of interest.
So it follows that if you rank well in the search
engines for critical keywords and keyword phrases,
the search terms searched on will relate to the
product or service being sold.
Trustworthy Site Links
Niche or specialty directories and websites, especially
those considered to be industry 'experts', are
excellent at driving quality traffic. These specialty
websites are authorities, and offer a wide variety
of information on related topics. If your product
relates to their specialty, the traffic they can
generate is normally well targeted and very high-quality.
Reviews
Nothing convinces users like an unbiased and honest
review from a reputable source. An endorsement
of a specific product or service from a respected
reviewer can generate traffic that will convert
into sales at a much higher rate than general
traffic.
What is Poor Web Traffic?
As opposed to "quality" traffic, "poor" web traffic
would be the sort of traffic that holds very little
chance of converting into sales. Where does 'poor'
web traffic generally come from? Here are a couple
of examples...
Social Websites
Traffic that comes in from Social Bookmarking
sites often consists of "lookie-loos" (people
who are just randomly browsing). They rarely spend
any length of time on the website. Visitors from
social bookmarking websites (Digg, for example)
rarely become regular website visitors, and rarely
do they convert to actual sales. Websites like
Facebook also have a very low conversion rate.
Why? Because their audience is generally younger
and not really interested in purchasing, but only
interested in looking.
However, there is one potential side-benefit
that might result from the social web traffic,
so those channels should not be ignored completely
-- bloggers will often monitor the social sites,
watching for new products or stories to talk about
in their blogs. And blog traffic, if topical,
can convert very well.
Free-For-All Sites
Generic web traffic, from websites that are not
specialized, will generally convert at a lower
rate. The traffic may or may not have an interest
in your product or service, and free-for-all traffic
is generally not very well targeted.
When attempting to increase your web traffic,
consider the quality of the traffic you want to
attract. You not only want to generate web traffic,
but want that traffic to be qualified and have
an interest in your product or service.
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Developer
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Quality Traffic