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In addition to gaining attention for products
or services, a press release can also be helpful
in establishing corporate branding. A quality
press release can result in a large volume of
backlinks from trusted sources. Invest the time
and effort necessary to produce a quality release
for new products or services that you are offering.
Here are some tips to help get the most from your
press releases...
Professional
The release should be well written, and should
always use proper grammar and punctuation. This
will minimize any editing necessary by the editor,
and will often allow the editor to simply cut-n-paste
your release quickly and easily to fill an open
spot they may have in their publication... which
can sometimes mean the difference between your
release getting published instead of someone else's!
Newsworthy
In order to get media coverage, the subject of
your press release should be newsworthy. Attempting
to send a press release for a minor product change
will generally not result in additional exposure.
Press releases are great tools when used effectively.
Attempting to turn something insignificant into
a newsworthy item is simply a waste of time.
Press Release Title
The press release "title" should be written specifically
to attract attention. Editors receive hundreds,
if not thousands of press releases, so the title
needs to not only distinguish your product or
service as newsworthy, but it must also attract
the attention of the editor. The title should
not be overly wordy, and really should not exceed
80 characters in length.
Length Of Press Release
The press release should be no more than 400-600
words in length. Editors typically use press releases
as "filler" content in their publications. If
the release is excessively lengthy, it will not
easily fit into an open space that might be available.
Most Important Details First
The first paragraph of the press release should
contain the most important information . Include
the Who, What, When, Where, Why and How in the
first paragraph. Follow with a second paragraph
that includes additional details or supporting
product benefits. A third paragraph should summarize
the importance of the release.
Close It
In the closing paragraph of the press release,
wrap it up and provide contact details.
Contact
Do not be anonymous -- let the editors contact
you for additional details. Provide contact details
and encourage journalists and editors to contact
you.
Take the time to polish your press release. Press
exposure can be worth a fortune, so you don't
want to cut corners when it comes to your press
release.
Submit
Press Releases
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Developer
101
Press Releases are Still Viable