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Preparing software a launch is both time consuming and monotonous. Use the following checklist to make sure you do not miss any important opportunities.

Launch Checklist For New Software Applications

Create Logo
Create Website
Create Packaging (CD Cover Design & CD Label)
Create Documentation
Create PAD File
Establish Pricing and Quantity Discounts
Set up Order Pages
Announce to Beta Testers
Set up a Forum and Announce Release
Write Press Release
Send Press Release
Post Press Release
Create RSS Feeds
Set up Newsletter Subscription
Optimize Website for Search Engines
Define Minimum System Requirements
List Software on Download Sites
Capture Screen Shots
Set up an Affiliate Program
Set up a Reseller Program
Define Keyword List
Identify Target Audience
Create Benefits List
Set up Adwords/Advertising
Establish Discounts for Non-Profits or Educational Markets
Post to Relevant Forums that Allow Announcements
Post Announcement to Usenet (where acceptable)

Launch Checklist For Software Updates

Write a Press Release
Update Documentation
Update PAD File
Update Webpages
Update Order Page
Update Version Numbers with Ecommerce
Email Existing Users
Email Resellers
Announce Release in forum
Send Press Release
Post Press Release
Update RSS Feeds
Update Packaging
Upgrade Instructions
Send Newsletter
Define Minimum System Requirements
Update Software on Download Sites
Capture New Screen Shots
Update Affiliate Program
Update Keyword List
Create New Benefits List
Update Adwords/Advertising
Post to Relevant Forums that Allow Announcements
Post Announcement to Usenet (where acceptable)

Related Articles:
How to Plan a Product Launch
How to Launch a New Application
How to Create an Effective Upsell