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Increase Software Sales
According to testing on Digital River's ShareIt
platform, sales can often be increased several
percentage points simply by tweaking your system
and making minor changes to your web page and
ordering system.
Keep in mind that a single percent sales increase
adds directly to your bottom line. Additionally,
many of the shopping cart changes can help reduce
shopping cart abandonment rates. Effort is spent
attracting customers, so why risk losing them
in the final stages of the purchase process if
it can be avoided with some minor tweaking?
Here are some ways to increase your software
sales and help improve your "close" rate...
Payment Methods
By providing a wider variety of payment methods
and subscriptions, you can increase sales between
5-10%. Customers may have an interest in buying
your software, but may be unable to pay using
the methods you provide. Offer customers a wide
variety of payment methods that will appeal to
a global audience.
Search Engine Optimization
SEO can influence sales as much as 3-7%. Use search
engine optimization techniques to increase your
organic search traffic for important keywords
and phrases. Investing in proper search engine
optimization techniques can result in long-term
targeted traffic.
Software Submission
Software submissions to download sites can increase
sales more than 10%. Download sites still generate
software sales, despite some claims to the contrary.
Additionally, the download sites will often provide
links back to your website, which can also help
with search engine rankings.
Affiliate Marketing
Affiliate marketing can increase sales by 10%
or more. Provide affiliates with decent compensation
for marketing and promoting your software. Additionally,
make sure that affiliates have appropriate promotional
materials and quality graphics.
Free Trial Optimization
Providing an evaluation version of your software
can increase sales by 10% or more. Limit the length
of time or functionality of the trial version
to encourage customers to purchase.
Site And Store Optimization (usability)
Optimizing a website, store, and shopping cart
can increase close rates and sales by as much
as 10%.
Shopping
Cart Optimization (PPT Presentation)
Growing software sales need not be a burden
-- simply test, tweak and test some more.
Related Articles:
How to Price Software
How to License
Software
How to Manage
Upgrades
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Developer
101
How to Sell More Software