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After sending a software press release developers
are often contacted by magazines, asking to include
their software on a magazine CD cover. CD ROMs
included with computer magazines are very popular,
especially in Europe. This is a great opportunity
for software developers to gain additional exposure
at very little expense.
The editor might propose including a specific
version of the software or give the software developer
a number of different options for including software
on the CD cover.
Options Typically Include:
1. Include a Free Old Version
Many editors will include a fully registered older
version of software, on the CD Cover. The primary
advantage to providing older versions free of
charge is that developers will gain market share
and have the potential to profit from upgrades.
2. Include an Evaluation Version
Some editors will request an evaluation version
be included on the magazine CD cover. If a you
offer a current evaluation version you may want
to also consider offering the magazine a coupon
code for a discount on a registered version. Magazine's
will often include the discount code in text to
their readers, giving the software additional
exposure.
3. Include a Current Registered Version
In order to gain marketshare, developers will
sometimes provide magazines a full registered
version of their software to include on the magazines
CD cover. Developers might also do this as a way
to promote a "pro" or advanced version of their
software.
Create a Press Page
In order to get the most from your CD cover, create
a press section on your website that includes
graphics and product descriptions. You should
create a standard webpage that contains permissions
for the press to include evaluation versions on
a cover CD or if simply provide details on how
to be contacted to obtain permission.
Sample Press Permissions:
RecordForAll
CD Permissions
ByteScout
CD Inclusion
Related Articles:
How
to Prepare for a Press Interview
During
a Press Interview
How to
Send a Press Release
How to
Post a Press Release
How
to Set a Press Archive
How
to Write a Press Release
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Developer
101
How to Promote Software on a CD Cover