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Software developers will occasionally receive phone calls or emails requesting press interviews.

Preparation is very important and can mean the difference between a good interview and a bad interview. Occasionally, the interview requests will follow the sending of a press release. Sometimes the reporter will be researching a subject and believe you to be a qualified expert. The interviewer may request an interview and request quotes for a piece they are writing. The reporter may just be interested in better understanding a specific subject.

Sometimes podcasters will request an interview thinking your knowledge would be of interest to their listeners.

Regardless of what type of media the press is representing it is important that you are properly prepared for any interviews.

1. Scope
Ask the interviewer the scope and format of the interview. If it is an audio interview, the interviewer may even be willing to provide written questions prior to the interview.

2. Length
Ask the interviewer the approximate expected length of the interview. There is a big difference between a 10 minute interview and one that is an hour long.

3. Hardware
Check to see if you require any special hardware or conferencing software in order to participate in the interview. Make sure you check any system requirements for proprietary software that needs to be installed.

4. Key Talking Points
When you have an idea of the interview's subject matter jot down some notes about the topic. Create a list of talking points or notes to assist you through the interviewing process. This will help you direct the conversation and help make sure that you cover all the points you want to cover.

5. Mock Interviews
Practice makes perfect; it might sound silly, but role playing an interview and practicing will help ease your nerves before the real deal.

6. Do Your Homework
Research the interview subject material to fill in any gaps in your knowledge. Do an Internet search and make sure you are current on related industry news so that you will not be caught off guard with any questions.

7. Dress Appropriately
If the interview is an in person or on camera interview be sure to dress appropriately.

8. Listen or Watch
If available listen to or watch previous interviews by the reporter to get a better idea of what types of questions will be asked. Listening to previous interviews will also provide insight and give a better understanding to the show's format.

9. Anticipate
Listening to previous interviews may also give insight into predictable follow up questions. This will help you anticipate and prepare for follow up questions that might occur during your interview.

10. Test
If you require conferencing software, be sure to test it prior to the interview. Test your microphone or headset and make sure that it sounds clear and that sounds are not distorted.

Taking the time to properly prepare for an interview can make a world of difference.

Related Articles:
During a Press Interview
How to Send a Press Release
How to Post a Press Release
How to Set a Press Archive
How to Write a Press Release