Software Conferences

Software Store

When announcing a new version of an application it is important that you convey some key items to potential users. The following is a suggested format for new product announcements.

When you announce a new product include:

1. Product Name and Version
Include the product name and version number in the announcement.

2. Description
Include a product description. A big mistake that developers often make is that they neglect to state what the software does, and simply provide the software's technical details. Developers should provide a simple one line description of the software's purpose.

3. Discuss Changes
Include a one line overview of major product changes. Discuss how the features in the new version will benefit existing users.

4. Release Notes
Provide a link to a list of release notes that detail all of the software version changes. The release notes commonly include beta version progressions, which shows the software was thoroughly tested prior to it's release.

5. Link
Provide a link to the new version product information.

6. Screen Shots
Provide links to the new screen shots. The screen shots should not just be "attractive" graphics, the user should get an idea of functionality from the software screen shots.

7. What's New
Create a brief "what's new" overview, from a benefits perspective.

7. Detailed Benefits
A paragraph detailing what the product is used for. The paragraph should expand on the basic description and include a mention of key features and functions. Include a high level overview detailing product features.

8. Download Link
Include a link to download the trial version.

9. Upgrade Details
Provide details, fees and instructions for upgrading along with any complications that upgraders can anticipate. Include a link for existing users to purchase the upgrade, along with any discount information for users interested in upgrading within a specific time period.

10. Cost
Include summary of fees to purchase the software. If any time limited discounts are being offered to promote the release, be sure to include a coupon code and the sale details.

11. Press
Include a link to the press release announcing the new version.

You might find it helpful to create a web page that details the announcement and contains all of the above information in a single location.

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