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Icons
Initial impressions matter, and software that is designed using attractive icons will have better sales than one that uses inferior graphics.

Custom Icons
Software developers that want exclusive and unique icons can work with designers to have custom icons created. Custom icons are usually $ 80-$ 200 each. There are a number of graphic designers that create custom icons.

SoftIdentity - Custom graphics.
MalStream - Flexible custom web design and icons.
WindowsIcons - Custom icon design.
IconDesignLab - Variety of toolbar icons.

Stock Icons
Many icon portals sell stock icons they are non-unique but they are far less expensive than custom icons.

IconShock - Royalty Free web icons with different styles available in sets.
StockIcons - A variety of professionally designed, royalty-free stock icon collections.
AwIcons - Collections of Windows XP and Windows Vista fashioned stock icons.
Icons-Icons - A variety of icon sets available for download.
OrangeIcons - Purchase individual icons, so you only purchase what you need.
iStockPhoto - Searches on icons will result in icons.
Aha-Soft - Collection of icon sets.
FastIcon - Quality royalty free stock icons.

Related Articles:
What to Look for in a Logo?
Where to Find Logos
Software Packaging
What is a Favicon?