Ask Developer Resource - Software Marketing Questions and Answers

Does Text As a Graphic Hurt Search Ranking?

Mon, 18 May 2009 09:00:00 -0400

Does text as an image hurt ranking?

Images that are text do not hurt search ranking but they also do not help ranking. In order for search engines to know what the image represents you should use HTML ALT tags and optimize the image. Read SEO for Images to learn more.

Does Capitalization Effect SEO?

Thu, 14 May 2009 09:00:00 -0400

Does it matter if keywords are capitalized when optimizing a web page for search engines?

No, capitalization does not impact search ranking.

I am looking for Software to Create HTML Help Files what do you Recommend?

Mon, 4 May 2009 09:00:00 -0400

I am looking for software to create HTML help files what do you recommend?

There are a number of popular tools that assist software developers in documenting their software application. These include:

Help and Manual
DR Explain
Adobe RoboHelp
Help Scribble

What is a Distributor? How is it Different from a Reseller?

Mon, 27 Apr 2009 09:00:00 -0400

What is a distributor? How is it different from a reseller?

Distributors sell to resellers. Resellers sell to end-user customers. Often software developers will sell directly to resellers, in other industries the manufacturers sell directly to distributors and distributors sell to resellers, resellers sell to the end-users. This is the traditional supply-chain. Additional information on resellers.

What does B2B Mean in the MicroISV world?

Mon, 20 Apr 2009 09:00:00 -0400

What does B2B mean in the MicroISV world?

B2B means Business to Business, while B2C means Business to Consumer.

Are There Link Checking Tools for Websites?

Wed, 15 Apr 2009 09:00:00 -0400

Do you know of any link checking tools for websites?

Here is a large list of Link Checking Tools. Another alternative is http://validator.w3.org/checklink or if you use Firefox there is an addon that checks whether links are valid.

What is Twitter?

Thu, 9 Apr 2009 09:00:00 -0400

What is Twitter? Should I use it?

Twitter is a micro-blogging tool. It is similar to instant messaging to the masses. When you make a post on Twitter it is refferred to as a Tweet. Posts cannot exceed 140 characters. Many companies use Twitter as another communication channel to let possible customers know about updates or new resources.

Is it Possible to Compete Against Freeware?

Mon, 6 Apr 2009 09:00:00 -0400

Is it possible to compete with free software?

In a word yes! This article provides some tips for competing against free software solutions.

How Does Software Version Numbering Work?

Mon, 30 Mar 2009 09:00:00 -0400

How does software version numbering work?

Minor updates are typically point releases, major updates should change the the version numbering (v1 to v2).

Example:
Software v4.1
Software v4.1.1
Software v4.1.2
Software v4.2
Software v5.0

We Have Had No Sales for Four Days, Why?

Tue, 24 Mar 2009 09:00:00 -0400

We have not had any sales four days? What could be the reason?

There could be a number of reasons for a sales drop. It could be a statistical anomaly, a holiday, vacation period in your main market, or perhaps there is a problem in your order process. In order to determine if there is a problem clear your browser cache test your website, downloads, and purchase process. Also consider how accurate your software sales statistics really are.

What Solution Would you Recommend for a Software Forum?

Thu, 19 Mar 2009 09:00:00 -0400

What software would you recommend for forums?

There are a number of popular free and fee based solutions that MicroISVs can use to establish support forums for their software. We have put together a brief overview of solutions you may want to consider for forum software.

Should I Price My Software in Euros or Dollars?

Mon, 26 Jan 2009 09:00:00 -0500

Should I price my software in Euros instead of Dollars?

Most ecommerce companies allow you to display the price in the customer's own currency. Customers are more likely to complete their purchase if they are able to pay in their local currency.

Additional Information on Ecommerce

Can a AdWords Broad Match Phrase be Matched to a Single Keyword?

Wed, 21 Jan 2009 09:00:00 -0500

Can a AdWords broad match phrase be matched to a single keyword?

According to Google it can be, if the single keyword is still determined relevant. Shareware Promotions has done a very thorough analysis and recommends using negative keywords to filter out irrelevant search phrases.

Additional details at:Google AdWords Primer

How Can I Protect a PHP Application?

Mon, 19 Jan 2009 09:00:00 -0500

How can I protect a PHP application?

Scripts are very difficult to protect, two solutions that developers have had some success with are:

IonCube
Zend Guard

Should I use Free Trial to Promote My Software?

Mon, 17 Nov 2008 09:00:00 -0500

Is it a false advertising to promote your download as a free trial? The full software is not really free?

It is not false, if the trial is free for a specified period of time. Most consumers are accustom to the jargon used by software companies and realize that the software is not free for an unlimited amount of time, it is simply a free trial version.

Would You Recommend Requiring an Email Address for Downloads?

Mon, 10 Nov 2008 09:00:00 -0500

Should I require an email address before I let customers download my software?

Statistics clearly show that any obstacles placed before the download whether its a survey or request for email address will diminish the number of downloads that occur. Avoid placing any roadblocks between consumers and the purchase of your software.

How Do I Create an RSS Feed?

Wed, 18 Jun 2008 09:00:00 -0400

How do I make an RSS Feed?

The easiest way to create an RSS feed is to use software. The software I would recommend is FeedForAll , there is both a Windows and a Mac version. There is a built-in wizard that will walk you through the process of creating a feed. You can even download an evaluation version.

If you prefer to create the feed by hand this website details how to hand code the RSS feed Make RSS Feeds. Additional details for developers interested in creating RSS feeds can be found in the article How to Start With RSS Feeds and Why Developers Should Use RSS.

What is a Service that Evaluates Websites?

Mon, 16 Jun 2008 09:00:00 -0400

I need someone to critically review my website. What is a service that evaluates websites?

There are a few different web review services:

Dave Collins at Shareware Promotions provides web critiques and reviews.

User Testing is an interesting service that allows you to watch as customers move through the website. Users will record their screen and voice as the navigate through a website, speaking their thoughts as they browse. The fees for user testing start at $19.00 per user, and they offer quantity discounts.

There are also generic services like Website Grader. Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

Another service allows you to test your website using a variety of web browsers.

I Need Articles Written Any Advice?

Mon, 26 May 2008 09:00:00 -0400

I Need Articles Written any advice?

If you are not a native English speaker you may want to hire someone to write the articles for you. At the very least a native speaker should proof read the article before it is publicized. How to articles, tend to perform better than generic articles. Educating consumers about an industry, technology or product can be a very effective way to market an application.

Article syndication has also become a popular way to increase search ranking.

How Do I Enter the European Software Market?

Tue, 20 May 2008 09:00:00 -0400

How Do I Enter the European Software Market?

The European software market is a little different from the US market. With the weakening dollar many US developers are seeing Europe as an opportunity to sell more software. In order to be succesful in the European Market:

1. Globalize Your Website
Use language that will be easily understood by non-native speakers.
Globalize Your Website

2. Expand Payment Options
Accept payment methods that are common in Europe. Allow customers to selet the currency that they pay in.
Make it Easy to Buy

3. Consider Localizing or Using a Publisher
Penetrating markets that are dominated by another language can be a challenge. Publishers tend to specialize in foreign market distribution, if you do not where to start consider using a publisher to localize your software.
More on How to Localize

How Can You Monitor Blogs for Product Mentions?

Thu, 15 May 2008 09:00:00 -0400

How do you monitor blogs for product mentions?

Great question! The easiest way is to use ego feeds, where you receive notification each time your product or service is mentioned.

Ego Searches and more on Ego Search Feeds

Should Each Product Have a Separate Website?

Mon, 12 May 2008 09:00:00 -0400

Should I have a separate website for each product?

It depends. Related products or product families can be grouped together on a website. Regardless of your decision it is always a good idea to purchase the productname.com, if you have a website for related products simply redirect the productname.com to the product page on the product family website. If your products are unrelated they should be on separate websites.

What is an ESRB Rating?

Thu, 8 May 2008 09:00:00 -0400

What is an ESRB Rating?

The Entertainment Software Ratings Board (ESRB) provides offical ratings for games that are sold in the retail channel. The ESRB charges a fee to rate the software for children additional details can be found at: http://www.esrb.org

The Internet Content Rating Association rates online content including web games, but their guidelines might give you an idea of what things are are considered to be family friendly.

How Do I Transition From Free Software to Commercial Software?

Mon, 5 May 2008 09:00:00 -0400

I have a freeware application, that is doing quite will in terms of download counts. Because there seems to be a need for the product, I have considered making a commercial version additional features. Any advice on making the transition from freeware to paid software?

When people get something for free their expectation is usually lower than when they spend money. You will want to polish and improve the software for the commercial market. If you are struggling with how to enhance the software let your freeware users tell you what features they would like to see added.

If you currently have a support forum add a sub-forum for Feature Requests. Encourage existing users to let you know what kind of enhancements they are interested in. Use your existing freeware base of users to find beta testers and make the transition to commercial software easier.

How Do I Increase the Inbound Links to My Website?

Tue, 29 Apr 2008 09:00:00 -0400

How do I increase the inbound links to my website?

There are a number of places webmasters can solicit or post relevant links. It is no secret that search engines favor sites with lots of incoming links.

These two articles detail steps that you can take to increase the number of websites linking to you.

Where to Obtain Links and How to Get Links

What is the Best Way to Discontinue an Application?

Thu, 24 Apr 2008 09:00:00 -0500

How do I discontinue a software application?

Often developers will convert a product that is languishing to freeware, allowing users to continue to use the software but due to its "free" status, support is no longer available. When discontinuing an application simply state that the software is available free of charge but will not be supported. If there is a large existing user base, consider opening a user forum, where existing users can support other users.

If there is little interest after a period of time, remove the product completely. If you still want to capture the traffic from the product setup redirects on the pages that refer to the product.

What is the Best Way to Test Multiple Operating Systems?

Mon, 21 Apr 2008 09:00:00 -0500

How do I test my software multiple operating systems?

VMWare, or another virtual tool that allows you to use a single hard drive but install a variety of "operating systmes or environments for testing. This makes beta testing easier.

Effective Testing
Software Beta Testing Tips

I am Located in China and I Wish to Sell Software to the US. How do I do this?

Thu, 17 Apr 2008 09:00:00 -0500

How does a Chinese Software Company sell software in the USA?

The US market is probably the easiest market to sell into, but it also tends to be US-centric. US purchasers will want to see the price in Dollars not Yuan. They have little tolerance for unnatural English, so be sure that the language on th website and in the PAD file use proper grammar. It is a good idea to have a native English speaker proof web copy, sales literature and help files.

How Long Should a Trial Period Be?

Mon, 14 Apr 2008 09:00:00 -0500

How long should our software evaluation period be?

It depends on what the software is used for. If the software is for restoring files a long trial period will not encourage users to purchase. Keep in mind you are selling the difference between the evaluation and registered versions. If the customer only needs to use the software once and it is fully functional there is no incentive for the customer to purchase.

Use Trial Versions to Sell More Software

How Do I Promote a new Product?

Thu, 10 Apr 2008 09:00:00 -0500

I have a new application how do I promote it?

Promoting a new product is time consuming and requires a long term commitment. Many developers become frustrated when they do not see instant sales. Product promotion takes time, do not expect instant success. Use these tips to launch a new product - Planning a Product Launch

Why Is Our Software Not Selling?

Mon, 7 Apr 2008 09:00:00 -0500

Why are people not buying our software?

I am sure lots of MicroISVs have struggled with this question. There are a number of reasons that customers may not purchase an application.

Look at Conversions
How many people are downloading? How many of the downloaders are purchasing? It is not uncommon for applications to convert at 1% that means that for every 100 downloads 1 purchases. There are a number of ways to increase conversions.
Increase Conversions

Look at Installation Issues
First impressions count, fully test your software in a variety of environments.
Installation Issues

Instill Confidence
Does your purchase process instill confidence? Is the ordering secure?
How to Build Trust

Is it Easy to Purchase
Does your website include "Buy Now" buttons with the price clearly marked on the order form? Is there a "Buy Now" button in the software?
Make it Easy to Buy

Value
Is your software priced too high or too low? Is the software priced competitively? What are the prices of similar applications?
Pricing

Do One Day Sales Increase Sales or Merely Displace Them?

Tue, 1 Apr 2008 09:00:00 -0500

Do One Day Sales increase sales or merely displace them?

Statistcal tracking shows that one day sales clearly supplement sales, they tend not to detract from the regular sales.

More on One Day Sales

Is the Software Industry Conference Worth The Money?

Mon, 24 Mar 2008 09:00:00 -0500

I see that the Software Industry Conference is going to be in Boston, July 17-19th, is it worth attending?

In a word, YES! The Software Industry Conference is a great value for the money. It attracts hundreds of MicroISV and has great educational sessions that detail internet marketing, software protection and other issues that MicroISVs face. It is also a great opportunity for software developers to network and share information. If you register before April 1st the price is discounted!

Additional Details:
How to Prepare for Conference

Is AdWords worth Advertising?

Thu, 20 Mar 2008 11:41:21 -0500

Different software developers say different things. Should I advertise keywords in Adwords as an advertising medium?

It depends! In order to determine if AdWords is effective you must measure the results, and conversions target the right keywords and monitor on a regular basis. If you are not willing to "learn" the system, hire someone who can do it for you.

If the software is relatively inexpensive and you have to pay premium for clicks for important phrases, adwords may not be a great advertising medium. If the software is expensive and clicks are cheap, AdWords advertising might be a boon. The bottom line is learn the system and measure the results. If you are not willing to learn the ins and outs of AdWords hire someone like Shareware Promotions to do it for you.

How Do I Nominate My Software for a Shareware Industry Award?

Mon, 17 Mar 2008 09:00:00 -0500

How Do I Nominate My Software for a Shareware Industry Award?

First you need to register to vote, then there is a nomination period and you must nominate software in a minimum of number of categories. The details and dates for the voting can be found here:

SIA Voting Procedures

How Much Should I Discount Software for Non-Profits?

Thu, 13 Mar 2008 09:00:00 -0500

How Much Should I Discount Software for Non-Profits?

Non-Profit discounts can really vary usually non-profit if discounts run from 10% -70% off of list prices. Most MicroISVs have small margins and offer a token discount 10-20% to non-profit organizations.

How do you measure ROI?

Mon, 10 Mar 2008 09:00:00 -0500

How do you measure ROI?

ROI is return on investment. If you spend $100.00 and make $ 150.00 you would have a $ 50.00 or 50% ROI. In order to properly calculate ROI you must factor in ALL costs, including time and advertising costs. Then you must measure the sales that directly resulted in the advertisment.

More Information:
When to Begin Advertising
PPC Math

How Can I Find Keywords to Bid On?

Thu, 6 Mar 2008 09:00:00 -0500

How can I find good keywords to bid on?

Just as selecting keywords for webpage optimization is a challenge so to is it can be difficult to locate keywords for PPC advertising. There are a number of keyword suggestion tools, but when you are paying for the traffic you want to make sure that it is targeted and will convert to sales.

Few software developers would profit from bidding on the term Software they might however profit from the phrase payroll software if they sell a payroll package. The trick is to locate phrases that are specific but that are not so obscure that they will not receive many searches or clicks. Use the same tools you would to locate keywords for SEO, and then measure which have the highest click to sales conversion rate to ensure that you are in fact profiting from those phrases.

Additional Details:
How to Select Good Keywords
The Keyword Search
Keyword Research Tools

How Much Should I Charge for CDs?

Mon, 3 Mar 2008 09:00:00 -0500

I want to add a CD option to my software. How much should I charge for CD ROM media?

$ 5-15.00 seems to be the going price for MicroISVs selling CD ROMs.

Does Anyone Do On Demand Manuals?

Thu, 28 Feb 2008 09:00:00 -0500

I would like to provide the option of a manual with my software. Do any companies provide on demand manuals or fulfillment?

There are not a lot of print on demand companies for small quantities the two that come to mind are: Lulu, they specialize in on demand printing and their prices are very reasonable and On Demand Manuals a company devoted to printing manuals using your PDF and other digital files. .

What Companies Help With Software Marketing?

Mon, 25 Feb 2008 09:00:00 -0500

Are there companies that help marketing shareware?

Yes, there are a number of companies that specialize in software marketing and promotion. The following companies are well established and respected.

Dr File Finder
Shareware Promotions
Freelance Works

How Much To Charge for Upgrades?

Wed, 20 Feb 2008 09:00:00 -0500

What % of the full price do you charge customers for a major version upgrade?

Most developers charge no more than 50% of original purchase price, and some MicroISVs charge as little as 20% of purchase price for upgrades.

What is the Best Way to Set up Affiliate Marketing?

Mon, 18 Feb 2008 09:00:00 -0500

I need help with affiliate marketing. What is the best way to set up affiliate marketing?

Creating a home-grown affiliate program that accurately tracks affiliate sales can be an overwhelming task. While it is often well within the capabilities of a software developer, it may not be the best use of a software developers time. Additionally often large affiliates prefer to deal with a single company for a large number of affiliate products rather than having accounts with a large varied group of vendors. For these reasons many developers find that it is easier and more effective to use a 3rd party affiliate system that will handle the tracking and payouts.

A 3rd party affiliate service can really reduce the burden to small software compaines and it will often expose their applications to a larger audience of affiliates.

What is a Post Mortem Analysis?

Wed, 13 Feb 2008 09:00:00 -0500

What is a Post Mortem Analysis?

A post mortem analysis is done at the conclusion or completion of an event or campaign. Post mortems are used to take stock at the end of a project. The analysis is used to develop a list of lessons learned. A common focus of a post mortem analysis generally includes an assessment of what would be done differently if an activity were to be repeated. The idea is to learn from mistakes, and look at areas where improvements could be made.

What is the Easiest Way to Handle VAT on Sales?

Mon, 11 Feb 2008 09:00:00 -0500

What is the easiest way to handle VAT on sales?

It appears that we are legally obligated to collect VAT. How do most developers handle the European VAT tax collection?

Most MicroISVs use a 3rd party ecommerce provider, specifically so they can avoid having to manage the collection and submission of VAT. Most software ecommerce providers handle VAT collection for their clients.

How Do You Make a Help File for Software?

Thu, 7 Feb 2008 09:00:00 -0500

How do you make a help file for software?

There are a number of tools designed to assist webmasters in the construction of a help file. Often the tools will build an index for the help file or create a web manual in addition to documentation that can be imbedded in the download. Some of the tools that are popular with MicroISVs constructing help files are:

Help and Manual
Help Scribble

What is the Difference Between Freeware and Shareware?

Tue, 5 Feb 2008 09:00:00 -0500

What is the Difference Between Freeware and Shareware?

Freeware can be used and distributed free of charge for an unlimited amount of time. Shareware is a marketing method for software that is available on a free trial basis, the time frame you can use the sofoftware is usually limited. Sometimes shareware versions are fully featured product, other times it lacks some of the features of the registered version or will expire after the trial period has passed.

Do the Deal of the Day Websites Work?

Mon, 4 Feb 2008 09:00:00 -0500

I have seen a number of software deal of the day websites. Do they take sales away from developers or do they really work?

The idea behind the deal of the day websites is to capture impulse purchasers and to reach an audience that you may not be able to reach directly. Statistics show the larger the discount offered is the better the software performs. In general applications that have a broad appeal tend to perform better, in other words niche applications may not do as well as broad based utilities. There are a number of deal of the day websites specifically software that you can try.

Software Specific Deal of Day Sites:
Software Deal of the Day
Bits Du Jour
MacZot (Mac specific)

More on How to Run a One Day Sale

Should I Give a Free License for My Software to Review Sites?

Thu, 31 Jan 2008 09:00:00 -0500

Should I give a free license for my software to review sites?

Absolutely many reviewers will want to explore all feature sets and complete functionality so that they can write a thorough review. As far as, the reviewer using the software beyond the review, it is always an advantage to have a reporter as a customer. They will be tuned into product updates and related products, and you may see long term benefits or casual mentions of your software in the future. Additionally they may be able to supply you some great suggestions for improvements or future versions. The difficulty is determining whether someone is really a reviewer or simply attempting to obtain a complimentary copy. When you receive a request, take a look at the website they represent or the media that they write for and make a determination as the legitimacy of the publication.

Should Software Developers Adjust Pricing for Local Markets?

Tue, 29 Jan 2008 09:00:00 -0500

Should Software Developers Adjust the Pricing for Local Markets?

Interesting question and one that causes a fair amount of debate. MicroISVs have the advantage of a global market. The Internet has made it easy to penetrate foreign markets. Yet, there is still a significant economic disparity in underdeveloped economic markets. Some developer scale the price of their software accordingly. If you have localized versions this is easy to do. If you the software is only available in a single language it can be difficult to offer localized pricing.

Should I Offer Phone Support?

Thu, 24 Jan 2008 09:00:00 -0500

Should I offer phone support?

It depends on the type of application you are selling. If you are selling an inexpensive consumer application you can likely forgo offering phone support, if you are selling a high-end business application your customers are going to expect telephone support. Keep in mind that support does not need to be an expense you can sell premium support and add to your bottom line.

What does MicroISV Mean?

Mon, 21 Jan 2008 09:00:00 -0500

What Does MicroISV Mean?

A MicroISV is an independent software developer.

How Can I Create an RSS Feed for My Newsletter?

Tue, 15 Jan 2008 09:00:00 -0500

How Can I Create an RSS Feed for My Newsletter?

RSS is a great communication channel, and its a good idea to provide your newsletter via RSS as well as email. Creating an RSS feed is not difficult this website walks you through the process of creating an RSS feed by Make RSS Feeds or you can use software to create your RSS feed, this will save time as it handles all the encoding and special characters for you. FeedForAll is one of the more popular applications for creating feeds, there is a free evaluation version available.

Where is the Best Place to Get Product Feedback?

Mon, 7 Jan 2008 09:00:00 -0500

Where is the Best Place to Get Product Feedback?

Try to get feedback about your software from as many places as possible. Communicate with existing customers, use a web forum and encourage a dialogue. Ask family and friends to take a look at the software and tell you what they think. Tell them candor and criticism is far more beneficial than assuaging your ego. Without honest feedback the application will not improve.

How Do I Increase Downloads?

Tue, 1 Jan 2008 09:00:00 -0500

How Do I Increase Downloads?

While that it is a legitimate question, do not fall into the trap of pushing the download rather than the sale. Statistics show that 20% of customers purchase without ever having downloaded. The challenge in increasing downloads is that you want customers who are genuinely interested to download your software. Getting a large number of downloads from people that have no interest is not going to increase your sales. Know your audience and target your advertising and promotion so that you are attracting people who have a legitimate interest and need for your software.

Does the Length of the Trial Impact Sales?

Wed, 26 Dec 2007 09:00:00 -0500

Does the Length of the Trial Impact Sales?

According to statistics no, the trial length does not have a strong impact on sales. Regardless of the genre software the bulk of users purchase within an hour of purchasing (affectionally termed the golden hour). Additionally the vast majority of purchases come within 24 hours of the download. FileKicker compiled aggregate data with ecommerce companies to track when consumers purchased. The statistics were startling - Software Marketing Myths and Misconceptions

How Do I Start a Software Company?

Thu, 20 Dec 2007 09:00:00 -0500

How Do I Start a New Software Business?

Use this basic checklist to make sure all the important steps are taken before you launch your new venture. This business checklist will make sure that you cross all your t s and dot all your i s before your business launch.

Steps to Starting a Business

Other sites you might find helpful are:
SBA
SCORE
Small Business Resource

What is the Busiest Day of the Week for Selling Software?

Mon, 17 Dec 2007 09:00:00 -0500

What is the Busiest Day of the Week for Selling Software?

Thursday is the day that most software is purchased. The following is a breakdown based on aggregate data of when software is sold. It includes a graph and a statistical breakdown by the days of the week.

What is the Difference Between Shareware and Trialware?

Wed, 12 Dec 2007 09:00:00 -0500

What is the Difference Between Shareware and Trialware?

Shareware is a marketing method. It's based on the principle of "try before you buy". Companies such as Microsoft, Symantec, WinZIP, Ulead and countless others are offering free trial versions of the software. They may choose to call it a demo, trial version, free trial, free download or any other term they wish. But if the user can try before they buy, this is Shareware.

A more detailed description of Shareware.

How Do I Raise the Price of My Application?

Mon, 10 Dec 2007 09:00:00 -0500

With the currency decline, I am finding that I am not making as much money as I once was. How do I raise the price of my software without upsetting my existing customers?

The easiest way to increase the price without alarming customers is to change the version number. If you can incorporate new features, even minor feature changes and update the version. Customers will not be upset about a price increase. You might also find the following articles helpful.

How to Price Software
The Pricing Game

What Should I Post in My Software Blog?

Thu, 6 Dec 2007 09:00:00 -0500

We have a software blog, but are always stymied for ideas about what to post about. Any thoughts?

Coming up with a consistent stream of content for blogs can be draining. Outside of the normal items software blogs can also contain:

1. Product Announcements
2. Related Product Announcements
3. Resolutions to Common Problems
4. Industry News
5. Feature Explanations
6. White Papers Describing How Software is Used

Other Ideas for Blog Posts

Where should I promote my Mac Software?

Tue, 4 Dec 2007 09:00:00 -0500

Where should I promote my Mac Software?

There are a number of specific resources that are specific to Mac applications. I would encourage you to post your software to the following Apple/Mac specific resoruces:

MacUpdate
VersionTracker
Apple
I Use This

And Press Releases should be sent to the following Mac specific press outlets:

MacCentral
MacMinute
MacIntouch
MacNN
TUAW

The following website offers Mac one day specials -
MacZot

Does Anyone Post PAD Files for Developers?

Thu, 29 Nov 2007 09:00:00 -0500

We are creating PAD files for a few of our products that we would like to load onto shareware sites. We have already put a couple of products up on cNet, but we are wondering if there are any services that load your PAD file onto multiple shareware sites at once.

Yes there are a number of reputable services that will submit your software information and PAD files to the download websites. Here are a few you may want to consider:

Shareware Promotions
Dr File Finder
Freelance Works

There is also RoboSoft, software that will automate the submissions for you.

What Programming Language Should I Use?

Tue, 20 Nov 2007 09:00:00 -0500

I am developing a Windows application - what is the best programming language to use for a commercial application in this environment and why?

It depends. There is no right answer to this question. Different applications are better suited to different programming languages. Also if you are more familiar with one language and not familiar with another, the language that you know could reduce your development time and allow you to get to market sooner. If the application is time sensitive this could be a key factor in the programming language you should choose.

How Should We Handle Upgrades?

Thu, 15 Nov 2007 09:00:00 -0500

We have 2 diffrent versions of a program that we have not released yet. A basic version and a professional version, and they have different prices. now imagine that one buys a basic version and later he/she wants to upgrade to the professional version. The question is how can we charge him/her only upgrade price not the professional versions whole price. Should we sell an upgrade package? Is it possible to get only upgrade price through Regnow?

Yes, of course. You can always offer a special discounted upgrade price for existing customers to purchase upgrades from the basic to professional version. Simply setup an additional product in your ecommerce panel (in this case RegNow). Request that users provide the existing basic version serial number so that you can track the upgrades.

Can I Use Customer Logos on our Website?

Tue, 13 Nov 2007 09:00:00 -0500

If we have famous customers can I use the companies logo on our website to establish a page like Our Customers?

Putting together a sampling of customers is a great idea, but you really should request permission to use either the company name or logo on your website. Often companies will have very strict guidelines about the use of their logo or likeness. The company may also have policies which will prevent you from using their name in any marketing materials, so its best to ask first.

Where do You Get Ideas for Software?

Thu, 8 Nov 2007 09:00:00 -0400

I have time but no ideas. Where can I get some good ideas for a good software product?

Interesting question! The best software fills a need.

1. Look at your own business or employer, what types of products will help streamline operations and improve productivity? Does software already exist that fills that need, or are there opportunities to meet the need?

2. Frequent forums where people are in need of a solution to get ideas. Brainstorm and evaluate what programs are already available.

3. Ask your customers what needs they have.

4. Expand your product line. Product families tend to do quite well, and offer a great opportunity for upsells, expand on your existing product family.

5. Existing Resources:
My Dream App contains ideas specifically for Mac Software.
ther Software Ideas is a wiki that contains a variety of program suggestions.

What is the Cheapest Registration Service?

Tue, 6 Nov 2007 09:00:00 -0400

I want to make the most money I can make. What is the cheapest ecommerce service?

That is a difficult question as this article points out, ecommerce services are not all equal, while you might pay a lower percentage for transactions there might be incidental charges that can add up. If you are simply looking to compare transaction fees there is a calculator at RegMatch in the top right corner enter the charge for your software and it will show the different net amount for each service. I would encourage you to consider other items (that are mentioned in the article) when assessing what ecommerce service is best for your needs.

Should I Give Away Old Versions for Free?

Thu, 1 Nov 2007 09:00:00 -0400

I received a note to give away our software on a CD Cover. Should I give away an old version of our software for free?

This can be a great way to gain brand recognition and generate a user base. Often magazines will include older software versions on a CD Cover. If you do participate in a free giveaway try to collect email addresses or contact information on the customers who take advantage of the offer. This way you can possibly upsell to them in the future and keep them informed about new releases.

Can I Make Money Selling Mac Software?

Mon, 29 Oct 2007 09:00:00 -0400

How much money is the Mac market? Can I make money selling software for the Mac?

Yes, there is money to be made in the Mac market. There is less competition in the Mac software world than in the windows. If you are planning on making the jump it is important to understand the differences in the market. Mac users like software that has a Mac look, not Windows.

Mac customers tend to be very loyal and if you are able to create a good application your Mac customers will evangelize your product and help you with viral marketing. The market is smaller than the Windows market, MicroISVs can still carve out a niche and make a decent income.

I am a Software Developer and Interested in Marketing an Application I Wrote for Personal Use. What Do I Do?

Thu, 25 Oct 2007 09:00:00 -0400

I am a software developer and interested in marketing an application I wrote for personal use. What do I do?

First off, good for you! Some of the best applications are those that fill a real world need that people had. That said, programs that are often written for personal or internal corporate use often lack the polish needed to make the application truly successful. In other words while functional they are not necessarily pretty. In addition do not jump to the conclusion that because it works in your environment and on your system that it will run on all systems in all environments. The best thing to do is to solicit alpha testers, you may want to start with family and friends. Have them go the install process and quietly watch, try not to be overly sensitive to any criticism that you receive. Think of any critiques as opportunities to improve your software. After you know the functionality is solid, it is time to pretty it up, add icons, and work on the documentation. Once you have what you consider a product ready to market open the software to beta testing.

After thorough beta testing is complete its time to launch your software.

What is Lifetime Value of a Customer?

Mon, 22 Oct 2007 09:00:00 -0400

What is a customers lifetime value?

The lifetime value of the customer pertains to how long the customer will remain a customer and how much money they will spend with your company over the course of the relationship. Businesses that have a recurring revenue model (with monthly or weekly billing) will result in a higher lifetime vlue than most single purchase companies.

If your product line is relatively small there are still ways to realize the lifetime value of customers.

more on Lifetime Value

Is It Better to Build on an Existing Brand or to Start a New One?

Tue, 16 Oct 2007 09:00:00 -0400

Is It Better to Build on an Existing Brand or to Start a New One?

Fantastic question! If the applications are related and target a similar audience I would recommend expanding on your existing brand. If the new product is completely different and unrelated than the original application(s) consider building a new brand and identity. Here are some tips for building a software brand.

How Much Should I Charge for CDs?

Fri, 12 Oct 2007 09:00:00 -0400

I see MicroISVs charging different prices for CD ROM media. How much should I charge for CD ROMs?

$ 5.00 - $ 15.00 seems to be the going price for CD ROMs. If the application is priced high, you can charge more for the media. If the application is inexpensive you are best to charging $ 5-10.00

If a Customer Uses My Software at Work Should They Be Able to Use it at Home?

Tue, 9 Oct 2007 09:00:00 -0400

If a customer uses my software at their office should they also be able to use it on their home computer? Or should they need to purchase another license?

Good question. It is important to have a clear licensing policy. Define the terms of your license before these questions are raised. Read the following licensing tips to determine what things should be considered in a MicroISVs licensing policy.

Should I Offer Download Insurance?

Thu, 4 Oct 2007 09:00:00 -0400

Is there a value to offering download insurance? Should I offer download insurance?

Download insurance can often be an easy upsell but sometimes customers resent the fact they are charged for retrieving the download. Weigh the pros and cons and potential dollars download insurance could bring. Setup a split test to determine the volume of customers that will take advantage of download insurance, and decide if its a beneficial addition for your business.

What is the Best Way to Handle Refunds?

Mon, 1 Oct 2007 09:00:00 -0400

Occasionally I get a request for a refund, what is the best way to handle refunds?

Many developers offer and promote a no questions asked money back guarantee, while other MicroISVs take a more difficult stand and require a letter of destruction before refunding the software. The following is a sample letter of destruction.

To obtain a refund for Product Name software, please complete the following:

1. Uninstall and destroy all copies of Product Name software and Registration Keys (i.e., on computer systems, all backup systems, email accounts, media, printed material)

2. Destroy all documents and data created or printed with Product Name's software.

3. Please return the Product Name CD to: Company Address

4. Certify on company letterhead, signed and dated, that steps 1, 2 and 3 were completed. Please fax the statement to Fax Number.

A refund will be issued once we receive the statement and CD. If payment was online with eCommerce Company, the credit card used will be credited.

Company Name. will take legal action if evidence exists that a refund was issued and the above steps are not adhered to. All Company Name license revocations are reported to the SPA (Software Piracy Association) for audit purposes and the appropriate authorities.

How Do I Find Beta Testers?

Thu, 27 Sep 2007 09:00:00 -0400

How can I find good beta testers?

The best place to find beta testers is your existing customer base. Offer or invite existing customers that have provided feature suggestions the opportunity to beta test. Resellers are another great source of good beta testers. Resellers often understand the market, and market needs. They can offer a unique perspective on the course of an application. Consider rewarding beta testers that provide good feedback with a free version, or a discount on a registered version.

Here are some additional resources that might be helpful:
How to conduct Effective Beta Testing
Submit Beta Software for Testing

What is Source Code Escrow?

Mon, 10 Sep 2007 09:00:00 -0400

What is Source Code Escrow?

Source code escrow is a way to protect both the software companies intellectual property and a customers investment in the software. Source code escrow essentially means that the source code of the software is placed into a third party account managed by an escrow agent. The escrow account has certain conditions attached to it, if certain conditions are met the source code is released to the customer. For example a condition might be that if the developer files bankruptcy the actual source code will be released to the customer.

How Do I Determine the Value of My Software Business?

Wed, 5 Sep 2007 09:00:00 -0400

I am a MicroISV and I am looking to exist the business and retire. How do I value my software business?

Software businesses are typically accessed using multiples. The number of multiples assigned to the value can vary greatly, but rarely are companies sold on potential more often than not its based on revenue and profitability. You can hire agents to assess the value and they can provide a top number and a bottom number that are realistic. What you end up selling for will likely fall between those two numbers. It is best to use an agent familiar with your industry or the hi-tech industry.

While determining the value be careful to keep the sale quiet, as knowledge of the sale could potentially scare off resellers and customers who will not want the instability that typically accompanies a sale.

More on Selling a Software Company

Should I Offer Paid Support?

Mon, 3 Sep 2007 09:00:00 -0400

Should I offer a paid support option?

It depends on the type of application that you are selling. If you sell a consumer application offering paid support will not help your sales, in fact users may think they have to pay to get any type of support and may opt for a competitors application.

If you sell enterprise applications or business applications that are critical to operations, offering paid support might actually help sales. Many large companies expect to pay for support, and when they do not see it as an option they assume that support is not going to be at the level they require. Consider offering free email or forum support and a paid phone support option.

More on Offering Paid Support.

What is a Typical Reseller Discount?

Wed, 29 Aug 2007 09:00:00 -0400

What is the normal discount given to resellers?

Great question their is no stock answer. Reseller discounts can run the gamut from 20% to 60%. Of course the more you discount your software to resellers the more incentive they have to push your application over a competitor. Keep in mind that an inexpensive application at 60% off, does not necessarily translate to more dollars to a reseller than a moderately priced application with a 30% discount.

Developers will often increase reseller discounts when they see that a reseller is serious and performs delivering consistent sales.

Will Resellers Canabalize My Sales?

Mon, 27 Aug 2007 09:00:00 -0400

I am contemplating setting up a reseller program, but I am concerned that resellers will cut into my regular sales. How much of my direct sales can I expect to lose if I start selling through resellers?

The answer of course is hopefully you will not lose any sales. Most software developers will tell you that rarely do they see a change in end-user sales when they implement a reseller program. In fact if anything their sales increase with the growth of their brand.

Developers use resellers to expand their reach and tap new markets. Most resellers provide some sort of value-ad. In most cases their audience is one that you are not yet reaching, so they should not impact your current direct sales.

How Often Should Upgrades Be Released?

Wed, 22 Aug 2007 09:00:00 -0400

What is a typical release schedule? How often should upgrades be released?

Major upgrades should be released each year. Minor version changes and bug fixes typically occur every few months.

Should I Offer a Money Back Guarantee?

Mon, 20 Aug 2007 09:00:00 -0400

Other developers have said that offering a money back guarantee increases sales. Should I offer a money back guarantee?

Money-back guarantees are great for consumer products. A money-back guarantee will help reassure potential customers that you are a reputable company and that you stand behind your products. In order to benefit from a money-back guarantee you need to mention it on your order pages and in your marketing material!

Most developers with solid products find that rarely are refunds requested. For the most part consumers simply want what they are promised.

How do I get My Software on a CD Cover?

Thu, 16 Aug 2007 09:00:00 -0400

I want to have my software on a CD that is distributed with a magazine. How can I do this?

Often when you have sent a press release to the editors you will receive a request to include a specific software title on a CD cover. If you have not received a request, but still would like to have your CD included, consider contacting the press directly and proposing the inclusion of your software.

A couple steps to follow:
1. Know what magazines typically include a CD.
2. Make your offer. Include the details of what you are offering (i.e. is a current version or old version of the software, are you offering a discount)
3. Add a press permissions page to your website.

More on How to Promote Software on a CD Cover

What is A B Split Testing?

Mon, 13 Aug 2007 09:00:00 -0400

What is A/B Split Testing?

A/B split testing is a process in which webmasters serve different content to different website visitors. They might serve different versions of web copy, or different pricing to website visitors. Based on a statistical analysis of the website visitors actions, webmasters make a determination as to what copy or pricing is most effective in generating the reaction that the webmaster wishes to see. A/B split testing is a common tool for webmasters looking to increase their ROI.

Software companies can use split testing to test advertising campaigns, pricing schemes, upsells or web copy.

Should I Restrict My Software?

Wed, 8 Aug 2007 09:00:00 -0400

Should I restrict the functionality in my software to encourage users to purchase?

Yes! Statistics show that software that is limited in either scope, functionality or time will have more sales than software that can be used indefinitely. There are a number of ways to entice users to purchase, and limitations is one of the best ways.

Remember customers are really purchasing the difference between the trial version and the registered version. Learn more about selling software using a trial version.

Where Do You Get Ideas for Software Applications?

Mon, 6 Aug 2007 09:00:00 -0400

I am a developer and want to write software. Where to you get ideas of a software application?

The most successful applications fill a need. Look in areas you are familiar and have a history. Will software help make things run better? Will an application improve performance, functionality or productivity?

If you can find and fill a need, there is a good chance your application will succeed as it is likely that others will have a similar need.

Should I Include Contact Information on My Website?

Fri, 3 Aug 2007 09:00:00 -0400

Should I include contact information on my software website?

Adding contact information to a website lends creditability to a company. Anything that a webmaster can do to build confidence in potential customers will have a positive impact on sales. If you have a home office and are uncomfortable posting the address on your website consider using a PO Box.

Any Tips for Launching a New Application?

Mon, 30 Jul 2007 09:00:00 -0400

How should I launch my software?

Obviously launching a new software application is a very exciting prospect and you want to create the maximum amount of fan fare. Choose your launch time carefully. Keep in mind different countries celebrate various holidays at different times if you are targeting that market you will want to avoid holiday launches, high-vacation periods and weekends. Mid-week launches tend to be the most successful. Do not worry if you have to delay your launch for a few days to maximize potential exposure, use that time to prepare for the release. Update the website offline, complete a press release, drafts of emails to existing customers and setup your order pages.

It is likely you will find more work goes into preparing for the release than the actual release itself! Use the following launch checklist and product launch tips to make sure your software makes a big splash!

Do Software Cracks Affect Sales?

Thu, 26 Jul 2007 09:00:00 -0400

My software was cracked can I anticipate a drop in sales?

Consumer software is particularly sensitive to software cracks. Business software is less susceptible to cracks than consumer software. Reputable businesses will usually buy a license regardless of whether a crack is available or not, so business applications are less likely to be negatively impacted by the availability of a software crack. Statistics show that a software crack can affect consumer software by as much as 30% !

Do what you can to protect your software and change registration key algorithms with new version releases.

Should I Charge for Software Upgrades?

Mon, 23 Jul 2007 09:00:00 -0400

I am just about to release a new version should I charge existing customers for the upgrade?

Developers should charge for major version upgrades. In other words, you do not want to nickel and dime your existing customers for all new point releases, but if your release incorporates numerous new features you should charge for the upgrade. Existing customers have money, will spend money and have an interest in your software. They are a great audience to target! Learn how to manage upgrades.

Can You Block Crack Sites from Downloading?

Thu, 19 Jul 2007 09:00:00 -0400

My software was just cracked and now a crack site is one of my biggest referrers. Are there any tricks to blocking crack websites as a referrer?

If you are using FileKicker for software file hosting you can easily block downloaders coming to the file from a crack website. You can block downloads when referring website is a known warez site and you can block downloads from a specific geographic region (for example domains that end in - .ir Iran can be blocked). You can also create a custom list of URLs that will be blocked.

What Features Should You Include in an Application?

Mon, 16 Jul 2007 09:00:00 -0400

How do you decide what feature requests to include in an application?

Customers will likely suggest a number of features that they would like to see in your application. Sometimes the suggestions are great, sometimes the features will only benefit a small group of customers or potential customers. Deciding what to include and what not to include can sometimes be a challenge.

Track feature suggestions and if you see multiple requests, chances are the feature will help sell your software. Another factor to consider when determining what features to include, is the amount of development effort that will be required. Sometimes small features can be added with very little effort.

Sometimes customers will be willing to pay for a specific feature addition. Developers can charge for software modifications and customizations which can then be later incorporated into a release version. If the feature will take significant development time and will not benefit a large group consider charging for the feature.

Can Shareware Developers Make Enough Money to Live?

Fri, 13 Jul 2007 09:00:00 -0400

How much money can you really make as a shareware developer?

There are currently two statistical studies available that analyze the sales of shareware developers selling software online. A very small percentage of software developers become millionaires, but a fairly healthy amount of developers are able to make a decent living selling software using trial versions.

ASP Poll of Software Sales
Analysis of Shareware Author Sales from eCommerce

How Should I Price My Application?

Thu, 12 Jul 2007 09:00:00 -0400

How should I determine the pricing for my new application?

Software pricing can be very tricky. In order to make the most revenue, you will want to maximize the number of customers at the highest possible price. Sounds simple? Not necessarily. With a larger customer base, you might see an increase in support costs. The price needs to be high enough to profit, but not so large that the customers do not purchase.

The best place to start is to evaluate the market. Take a look at the pricing structure of competing applications, consider the development time involved (how complicated is the application), how large is the potential market, and how does the product compare to similar applications.

Consider conducting some tests using A/B split testing, to determine the maximum price the product demand will support.

Additional suggestions about pricing software can be found in the How to Price Software article.

How Long Should the Trial on My Evaluation Version Be?

Thu, 5 Jul 2007 09:00:00 -0400

What is the best length of time, for an evaluation version? In other words, how long should the trial version run?

It depends on the type of application. Statistical analysis of software sales, consistently show that users typically purchase with the first few hours of downloading a trial. Different types of software have varying sales cycles, meaning complex B2B applications that use databases might have a longer sales cycle, than an inexpensive consumer application. The trial version should be long enough to let the user fully evaluate the application and its capability, but not so long that they do not feel compelled to register.

More information about what kinds of software do well with what kind of limitations can be found in Trial Versions and Length . The statistical analysis of software can be viewed in Hours and Days to Sale .

How Do You Find a Good Name for Software?

Wed, 4 Jul 2007 09:00:00 -0400

Any tips for locating a good name for a new application?

Software names should be unique, short and memorable. The name can be a reflection of the software applications purpose, or it can create a visual image. Ultimately the software name should be distinctive for additional naming tips read the following article: How to Name Your Software or Company