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Opt-in email newsletters are common place and
many email management systems have existed for
years. Almost all online businesses have a need
for an email management solution. If you are building
an email subscription, base what process should
you follow? When was the last time you went through
your company email subscription process? Have
you updated the subscription process to reflect
today's standards?
Many businesses employ a system, but fail to
monitor or update the system when technology is
improved. Follow these simple steps to employ
a modern email subscription service:
1. Sign Up
Website visitors enters your website and provides
an email address indicating that they would like
to subscribe to a the websites newsletter.
2. Confirmation
Newsletter subscribers should be sent confirmation
of their subscription. The email should indicate
that their subscription request has been received
and that in order for the subscriber to receive
the materials the subscriber must confirm their
subscription.
3. Confirmation Acceptance
Double-opt-in ensures that subscribers truly want
to subscribe to the content you are offering.
In the confirmation email include a clickable
subscription URL that will confirm the subscription
when the URL is clicked.
4. Welcome Email and Details
Once the subscription is confirmed, an automatic
email should be sent, that welcomes the subscriber.
In the welcome email provide a link to the archived
newsletters and any introductory offers you wish
to make.
5. Subscribe
It goes without saying that you too should subscribe
to your subscription newsletter, so that you see
what your customers are seeing each time your
newsletter is sent.
6. Unsubscribe
Make the unsubscribe process easy, so that subscribers
can instantly unsubscribe should they determine
the content is no longer of interest.
Make sure that your email newsletter subscription
process is modernized and customer friendly.
http://www.bluehornet.com
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Developer
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Email Subscription Process