|
Email Myth #1
"A little is good; so a lot is better!"
Lets say that you have just conducted a wonderfully
successful email marketing campaign, so you instantly
jump to the conclusion that if it is repeated,
you will have better results. That may not be
the case. Over-mailing the same list is not good
or productive. Listen to what your subscribers
are saying in order to determine the frequency.
1-2 times per month, no more! Unless clearly marked
that it will be sent more frequently.
Email Myth #2
"I have got a great list, the message is irrelevant,
this list produces!" Wrong! Message DOES matter,
and the material must be relevant and of interest
to subscribers. The message must also be timely.
Email Myth #3
"A test to a very small number of subscribers
will show the effectiveness of the message."
Sorry, you are mistaken. The statistical sampling
must be large enough that the reaction from the
subscribers is reflective of the list. A sampling
that is too small can easily be skewed.
Email Myth #4
"There is no need to spend time keeping the
email list clean. If an email address is defunct
it will simply bounce." Not true! Do not fall
into this trap. You need to remove any inactive
email addresses from your email program. Not keeping
lists clean could result in ISP blacklisting.
Email Myth #5
"Email marketing no longer works." Nothing
could be further from the truth! Targeted email
marketing is still a very effective marketing
and communication channel. Control your message
and target the emails. The results will bring
sales.
Email Myth #6
"Personalization of email does not matter."
Studies show that email that is personalized with
the recipient's name has a higher success rate.
Take the extra time to personalize your email
campaigns.
Related Articles:
Email
Subscription Process
Email Campaign
Tips
Develop a
Marketing Plan
How to Write
Web Copy
How
to Launch an Application
|
Developer
101
Email Marketing Myths