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Writing a title is much like writing a news
headline. In some cases, the title can be more
important than the actual content. Let's face
it, if the title does not grab the attention of
the viewer, they are unlikely to read the actual
content. Therefore, it is imperative that webmasters,
marketers, and publishers become skilled in the
art of writing effective titles.
Follow these tips to write an effective title...
Longer Is Better
Longer titles statistically have a higher click-through
rate than shorter titles. Also, eye-tracking studies
clearly indicate that longer titles are more widely
read.
Attention Grabber
The headline should attract the reader's attention.
Use action words, or descriptive terms that will
attract the attention of the reader. The headline
should motivate the reader to continue reading.
Keyword Rich
Titles should contain keywords. This will not
only help search engines, but will also allow
readers to contextualize the content contained
in the associated article.
Unique
Lets face it, no one is going to read something
on your website that they have already seen on
many other sites. Titles need to be unique in
order to draw attention.
Related
The content of the piece must be reflected in
the title. In other words, sensationalizing a
title that does not relate to the content is not
going to benefit anyone, neither you nor your
reader.
Easy To Read
Titles should be easy to read, and should use
proper syntax. The title should appear in a distinguishable
font. Avoid using scripted fonts that are ornate
but difficult to read, and don't use ALL-CAPS
in your titles.
Standout
Titles should be formatted to stand out on a web
page or in copy. They should be bolded, or appear
in a larger font, or in a different color. The
idea is to attract the readers attention, both
visually and with the actual copy.
Titles help readers form a first impression about
your product, service, or website, so use the
above tips to help make a positive impression.
Example Press Archives:
NotePage
Press Archive
Fookes
Press Resources
SweetScape
Press Resources
LapLink
Press Center
Related Articles:
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Send a Press Release
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Post a Press Release
How
to Write a Press Release
How
to Prepare for a Press Interview
During
a Press Interview
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Developer
101
Effective Titles