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It is amazing how often businesses fail to give
report analysis the attention that it deserves.
And that is understandable, since analyzing reports
does not represent thrills or excitement. However,
paying attention to such reporting is nearly as
important as the project or business itself. Reporting
allows clients to easily see whether their business
is performing well or not, and hopefully by analyzing
reports they can see opportunities as well as
areas that are in need of improvement. Accurate
and complete reporting is crucial to business
evaluation.
When analyzing reports, take a look at the reporting
provided by e-commerce service providers. For
example, at Digital River, there are a many reports
that compile a wide variety of different data
areas into a single location. This makes it easy
for Digital River clients to see an overview of
their account performance, as well as the details.
From this information, the client can determine
what efforts are generating the most revenue.
The report above pulls together multiple pieces
of information, so the clients can see their overall
net margin. The client can see how much money
their business keeps on each sale through the
various channels.
The report includes:
- Gross Sales
- Refunds
- Charge-backs
- Net Sales (gross sales minus refund & charge-backs)
- E-commerce provider's commission
- Revenue from other channels credited to your
account
- Other fees (payment processing fees, charge-back
fees, etc...)
- Your overall net margin, or how much money you
are keeping
There can be many other pieces of information
that are also valuable to a client's business.
Depending on the particular services a given client
utilizes, additional information items that could
be valuable are:
- Affiliate Network Sales (less commissions)
- Download Site Sales (less commissions)
- Any additional costs specific to your platform
- Any other methods of distribution through which
you gain sales
- CD Sales
All of these factors, when pulled together into
a single report, can provide the client with an
executive-level overview of their business in
relation to their e-commerce service provider.
It allows clients to quickly access successes,
opportunities, and issues. Additionally, clients
have the ability to drill down and obtain more
detail in each reporting category if they feel
the need.
Clients can use the reporting from e-commerce
service providers to improve their business and
effectively boost their sales.
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Developer
101
E-commerce Reporting