|
Whether it is a recorded interview, streaming
audio interview or simply a print reporter doing
research, you want to put your best foot forward
during a press interview. While interviews can
be a nerve racking experience, the press that
results really cannot be beat. With that in mind,
prepare and prosper.
1. Think Before You Speak
Collect your thoughts and formulate your answers
to questions prior to responding. The extra second
it might take to think your answer through will
result in a polished, professional interview.
It also might save you from a potentially embarrassing
thoughtless response. Remember, think before you
speak.
2. Articulate
Articulate your words carefully, not all reporters
are native speakers and regional or foreign accents
might be difficult for them to discern. If the
interview is an audio interview for public broadcasting,
you want to maximize your audience, careful articulation
and pronunciation will ensure that you are understood
by all.
3. Talk Slow
Talk slowly, some interviews have global appeal,
and non-native English speakers and regional accents
will be diminished by slowing your speech. There
is no need to rush.
4. Avoid Controversy
If there is industry controversy. Assume that
interviewers will ask questions about it. In most
cases it is best to avoid controversial issues.
Prepare in advance a stock answer that will address
any controversial positions.
5. Ignorance is Not Bliss
"I do not know", is simply not an acceptable response.
Tell the reporter that you will find out the answer,
and at the very least, this will buy you time
to formulate an appropriate response. Finesse
your answer; keep in mind there are ways to say
that you will find out without the risk of seeming
ignorant.
Example - "That is a fantastic question, let
me take a look at the numbers and I will get back
to you."
6. Keep it Positive
Check your mood at the door, interviews are not
a time for anger or frustration. Be sure keep
the interview positive.
7. Be Specific
When asked a question, do not be afraid to elaborate,
provide specifics, and give actual examples to
enforce the point that you are making.
8. Clarification
If you do not understand the question, do not
be afraid to ask for clarification. It is best
to have a clear understanding of what is being
asked, instead of running the risk of giving an
uneducated answer. If you do not understand the
question, be sure to ask them to rephrase or clarify
it!
9. Avoid Yes or No Responses
When asked a question, be sure not to simply answer
yes or no, expand on the answer. Interviews are
an opportunity, take advantage of the opportunity
by expanding on your responses.
10. Distance
If the interview is recorded or streaming, attempt
to maintain an equal distance from the microphone
while recording. This will mean that your voice
volume remains consistent.
11. Avoid Speculation
In order to keep your message factual, avoid speculating
and hypothesizing. A misstep could lead to being
misquoted.
12. Avoid Tech Talk
Listeners, and quite possibly the reporter to
whom you are speaking, will not understand technical
jargon and acronyms. Keep explanations simple
and in plain terms that will make it easier for
them to understand the particulars of what you
are explaining. Follow the old adage "keep
it simple."
At the conclusion of the interview, thank the
reporter both on and off the air.
1. Thank the Interviewer
It is suggested that after the interview you send
the reporter an email. Thank the interviewer for
their interest in your perspective, company, and
products. Include links to any additional resources
or any examples you cited during the interview
in your follow up email.
2. Request a Copy
After the interview, request that a copy of the
interview be forwarded. If appropriate include
a mention of the interview and a link to the interview
on your company blog, forum or newsletter.
Related Articles:
How to
Send a Press Release
How to
Post a Press Release
How
to Set a Press Archive
How
to Write a Press Release
How
to Prepare for a Press Interview
|
Developer
101
During a Press Interview