Software and Web Design

Software Design and Marketing

Mon, 31 Aug 2009 01:00:00 -0400

Software design and software marketing can determine the success or failure of an application. The common phrase build it and they will come is no longer a truism. A software product needs to be both well-designed and marketed properly in order to be truly successful in the software marketplace.

Software Design & Marketing

Search Engine Optimization for Images

Mon, 22 Jun 2009 09:00:00 -0400

When optimizing your website to perform better in search engine results, do not overlook or neglect the images on your website. Graphics play an important role in web design, and they can also influence organic search rankings. Take care to make your website graphics search-friendly. Here are some tips for better image optimization...

Search Engine Optimization for Images

Essential Checks Before Launching a Website - Part III

Wed, 13 May 2009 09:00:00 -0400

Follow these checks, when launching a website, you can often forget or overlook a number of details in your eagerness to get it live. It is useful to have a checklist to review as you make your final touches and before you officially release your website - to avoid unnecessary costs and provide the best user experience possible.

Essential Checks Before Launching a Website III

Essential Checks Before Launching a Website - Part II

Sun, 10 May 2009 09:00:00 -0400

When launching a website, you can often forget or overlook a number of details in your eagerness to get it live. It is useful to have a checklist to review as you make your final touches and before you officially release your website - to avoid unnecessary costs and provide the best user experience possible.

Essential Checks Before Launching a Website II

Essential Checks Before Launching a Website - Part I

Thu, 7 May 2009 09:00:00 -0400

Your website is designed and it is time to take the website live. Or is it? When launching a website, you can often forget or overlook a number of details in your eagerness to get it live. It is useful to have a checklist to review as you make your final touches and before you officially release your website - to avoid unnecessary costs and provide the best user experience possible.

Essential Checks Before Launching a Website I

Web Copy

Fri, 10 Apr 2009 09:00:00 -0400

Purchasers look for solutions to their problems and expect to benefit from using software. Be concise, and spell out the benefits that are related to using your software.

Web Copy Is All About Benefits

How to Analyze a Brand

Mon, 6 Apr 2009 09:00:00 -0400

Building a brand is a challenge. A brand is all about perception, and as frustrating as it might be, the manufacturer or seller does not control how customers, potential customers, or the general public perceives a brand. That said, the manufacturer or seller can certainly help influence how their brand is perceived.

Brand and reputation are closely linked. Sometimes customers will form emotional attachments to specific brands, and they will spend more money to obtain one brand over another. A strong brand stands out and contains an element that customers identify with.

How to Analyze a Brand

Software Design Tips

Mon, 29 Dec 2008 09:00:00 -0500

A good idea alone is often not enough when it comes to designing a successful software application. Developers must consider a wide variety of factors when developing a new application and bringing their vision to reality. The design of the User Interface (UI) can make or break an application.

Software Design Tips

Website Usability

Mon, 16 Jun 2008 09:00:00 -0400

Just as usability is a critical factor in the design of a successful software application, usability is also an important factor when considering website navigation. Websites are essentially interactive sales materials, and if customers are unable to easily and intuitively navigate a website, they are not going to be easily sold on your products. Every effort should be made to increase the usability of a website.

Website Usability

What is AB Split Testing?

Mon, 14 Apr 2008 09:00:00 -0500

A/B Split Testing is when customers receive a message, email, or webpage view, and a different version is randomly served to different visitors or customers. Typically A/B split testing consists of two nearly-identical versions of the given source material, but with each version having one element that is different.

What is AB Split Testing?

Website Navigation System

Mon, 22 Oct 2007 09:00:00 -0400

Eye tracking studies show that website visitors use F eye tracking patterns to scan the content of a website. Few website visitors take the time to read a website more often than not website visitors scan its content. So, rather than creating a book, use bullets and headings to make your website more easy for visitors to scan.

Website Navigation

Mastering the Art of Web Design

Tue, 16 Oct 2007 09:00:00 -0400

The Internet revolution has spawned a variety of industries. A web presence is no longer a nice addition to a business, it is quite simply a necessity. Web design can be a tricky proposition for individuals who lack either design experience or a technical background. Use these tips to help your business succeed online.

Mastering the Art of Web Design

Globalize Your Website

Wed, 5 Sep 2007 09:00:00 -0400

Most software companies have a global audience. For example, a Solitaire card game works just as well in the UK as it does in the US. Yet few developers make any effort to court global customers. The population of China has just eclipsed the 110 million mark, meaning there are more than 110 million people in China on the Internet. Wouldn't it be nice to tap this audience? Consider expanding your audience by globalizing your website.

Globalize Your Website

Software Packaging Solutions

Tue, 21 Aug 2007 09:00:00 -0400

All software packaging is not created equal. How should developers make their packaging stand out and create a professional image without incurring an exorbitant expense? MicroISVs have adopted a variety of solutions to satisfy their packaging needs. As an alternative to having your software discs commercially duplicated and your packaging commercially produced, we have described a handful of other packaging solutions that small software companies may want to consider...

Software Packaging Solutions

How to Establish a Software Brand

Wed, 8 Aug 2007 09:00:00 -0400

Brand is all about perception, and how others perceive your product or service. You have a brand whether you want it or not.

How to Establish a Software Brand

How to Write Web Copy

Mon, 6 Aug 2007 09:00:00 -0400

Actionable tips for writing effective web copy and selling software online.

How to Write Web Copy

What is a Favicon

Thu, 26 Jul 2007 09:00:00 -0400

Favicon is a term that came from the phrase favorite icon and has been abbreviated over time. A favicon appears in the navigation bar of the web browser (in browsers that support favicons) and give websites an added professional look. The web browser simply looks for a file named favicon.ico on the domain the web page is located on. If the web browser sees a file it will display the image in the address bar.

What is a Favicon

Finding Software Icons

Mon, 23 Jul 2007 09:00:00 -0400

Software developers that want exclusive and unique icons can work with designers to have custom icons created. Custom icons are usually $ 80-$ 200 each. There are a number of graphic designers that create custom icons.

Finding Software Icons

How Software is Packaged

Mon, 16 Jul 2007 09:00:00 -0400

At one point in time software was all packaged the same. As technology has advanced consumer options have expanded. Users can purchase software any number of different ways.

How Software is Packaged

Where to Find Logos

Tue, 10 Jul 2007 09:00:00 -0400

Logos are graphical representations of a businesses' identity. Logos should capture a businesses essence. Logos do not have to be expensive, a number of options exist for developers on a budget.

Where to Find Logos

What to Look for in a Logo

Thu, 5 Jul 2007 09:00:00 -0400

Logos represent a companies identity, and logos are typically part of a larger concept. Logos are an integral part of establishing brand recognition which is a very time consuming process. For these reasons, particular care should be taken when designing or selecting a logo. Think of a logo as an iconic symbol or graphical representation of your corporate image.

What to Look for in a Logo