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If you are running a "One-Day" sale on one of
the various Deal Of The Day promotional sites,
there are certain things you can do to help boost
sales and increase the number of browsers that
convert into buyers. Here are some tips for boosting
Deal Of The Day sales...
1. Direct Buy Links
The "Buy Now" link on the Deal Of The Day website
should always go directly to an order page, and
the purchase process should require as few clicks
as possible.
2. Coupon In Purchase Page
Passing a coupon code through the URL to the purchase
page will help non-technical customers make sure
they receive the discount they were promised.
There is a definite drop-off in sales when the
customer is required to manually enter a coupon
code themselves.
3. Deep Discounts
The bigger the discount, the more successful the
single-day sale event will typically be.
4. Time Limit
Limiting the amount of time that an offer is available
will encourage impulse buyers, and will create
a sense of urgency for browsing visitors to make
a purchase.
5. Broad Appeal
Applications that have a broad appeal will generally
perform better on the one-day sale websites.
6. Lower Priced
Software that has a "sale" price under $19.99
tends to perform better than higher-priced software
(unless the higher-priced software is drastically
discounted).
7. Social Bookmarking
Social bookmarking can impact the number of sales
generated. Impulse purchasers may discover the
deal via a social network. Bloggers may also discover
the deal via a social network and they can increase
the exposure of the offer by talking about it
in their daily blogs. If you participate in a
social network, consider bookmarking the special
offer to increase exposure.
There are a lot of things that you can do to
increase the number of sales generated when you
conduct a one-day sale. Follow the above steps
to make sure you get the most from your promotion.
Example Deal of the Day Website:
Software
Deal of the Day
Related Articles:
Effective Upsells
and Cross Sells
Give Away of the Day
Software
Deal of the Day
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Developer
101
Software Deal Tips