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Branded Order Pages Increase Sales
Statistics show that order forms integrated with websites will result in a lower rate of shopping cart abandonment and a higher percentage of closed sales. MicroISVs should brand their order pages with their company name and logo. A properly branded order page fosters the customer perception that the company they're getting ready to buy from is reputable, professional, and most of all that they can be trusted by the customer.

Different ecommerce providers have different solutions for order page customization. The solutions vary, providing MicroISVs minor customization options to fully brand their order pages. MicroISVs need to decide to what extent they wish to brand their order pages, but bear in mind that statistics clearly show that branded order pages can increase sales by as much as 10-15%.

If you are unsure of the extent to customize, consider conducting an "A/B split test" between a fully branded order page and a generic order page, and see which one generates the most closed sales.

Examples of Generic vs. Branded Order Pages

ShareIt Example:
ShareIt Generic Order Page


ShareIt Branded Order Page

RegNow Example:
RegNow Generic Order Page

RegNow Branded Order Page

Emetrix Example:
Emetrix Generic Order Page

Emetrix Branded Order Page

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