Software Conferences

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There are a number of benefits that can result from attending a software conference. While many MicroISVs may question the ROI (Return On Investment) of attending such an event, other developers find attending a software conference to be priceless. Why should you consider attending a software-specific event?

1. Personal Connections

While many software developers meet online, and have online friendship or business relationships, there is nothing that can replace the personal connection that occurs when developers meet in person. A personal connection, resulting from face-to-face contact, is often able to push the relationship to the next level. Logical or not, when individuals meet in person, those meetings often generate a higher level of trust that is uncommon in strictly-online relationships.

2. Network Opportunities

Software conferences provide a great opportunity for MicroISVs to meet other software developers. The contacts that result from conference networking opportunities often result in partnerships or business exchanges.

3. Meet Others With Similar Issues

Being a MicroISV can be an isolating experience. Software conferences are the perfect venue to meet other developers, and discover other developers who may be struggling with similar issues. Or better yet, you may meet other authors who have already found solutions to problems that you are currently struggling with, and as a result you can benefit from their past experiences and knowledge.

4. Personalize Relationships

Communicating online, via email or in discussion forums, is a very flat medium. It is often difficult to discern someone's attitude, mood, or intention. Discussion group posts and email messages can easily be misinterpreted, and the intent of the message can be misunderstood... especially between different cultures. But when you meet someone in person, that often changes. In person meetings personalize relationships.

5. Learn About Opportunities

Software developers have a number of opportunities available to them. Software conferences are often sponsored and attended by companies that offer a variety of distribution channels and marketing opportunities. MicroISVs attending conferences will often find new distribution channels, and will discover new business opportunities that they were previously unaware of.

6. Discuss Relevant Issues

Attendees of software conferences will naturally discuss issues that specifically relate to being a MicroISV. Software conferences are a great venue for developers to unite and face industry issues and challenges.

7. Increased Profile

Like any trade show, software conferences can provide attendees an opportunity to gain exposure for their products and services, as well as for themselves. Whether you sell development tools or proprietary applications, software conferences will help increase your exposure.

8. Training & Knowledge

The educational sessions at a software conference are designed specifically for software developers and marketers. Attending the educational sessions and seminars will enhance your knowledge in specific areas, which can often directly impact your business.

9. Gain Press Exposure

Software reviewers and media representatives will often attend software conferences, in search of new and exciting products, people, companies, and ideas. The conference atmosphere can personalize your press connections.

10. Get Inspired

Many software developers and MicroISVs find that they have a significantly renewed passion for development and software marketing after attending a software conference.

Preparation is key to making the most of a software conference - How to Prepare for a Software Conference - http://www.developer-resource.com/how-to-prepare-for-software-conference.htm

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