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How Do I Enter the European Software Market?
The European software market is a little different from the US market. With the weakening dollar many US developers are seeing Europe as an opportunity to sell more software. In order to be succesful in the European Market:
1. Globalize Your Website
Use language that will be easily understood by non-native speakers.
Globalize Your Website
2. Expand Payment Options
Accept payment methods that are common in Europe. Allow customers to selet the currency that they pay in.
Make it Easy to Buy
3. Consider Localizing or Using a Publisher
Penetrating markets that are dominated by another language can be a challenge. Publishers tend to specialize in foreign market distribution, if you do not where to start consider using a publisher to localize your software.
More on How to Localize
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