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Why are people not buying our software?
I am sure lots of MicroISVs have struggled with this question. There are a number of reasons that customers may not purchase an application.
Look at Conversions
How many people are downloading? How many of the downloaders are purchasing? It is not uncommon for applications to convert at 1% that means that for every 100 downloads 1 purchases. There are a number of ways to increase conversions.
Increase Conversions
Look at Installation Issues
First impressions count, fully test your software in a variety of environments.
Installation Issues
Instill Confidence
Does your purchase process instill confidence? Is the ordering secure?
How to Build Trust
Is it Easy to Purchase
Does your website include "Buy Now" buttons with the price clearly marked on the order form? Is there a "Buy Now" button in the software?
Make it Easy to Buy
Value
Is your software priced too high or too low? Is the software priced competitively? What are the prices of similar applications?
Pricing
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