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How can I find good keywords to bid on?
Just as selecting keywords for webpage optimization is a challenge so to is it can be difficult to locate keywords for PPC advertising. There are a number of keyword suggestion tools, but when you are paying for the traffic you want to make sure that it is targeted and will convert to sales.
Few software developers would profit from bidding on the term Software they might however profit from the phrase payroll software if they sell a payroll package. The trick is to locate phrases that are specific but that are not so obscure that they will not receive many searches or clicks. Use the same tools you would to locate keywords for SEO, and then measure which have the highest click to sales conversion rate to ensure that you are in fact profiting from those phrases.
Additional Details:
How to Select Good Keywords
The Keyword Search
Keyword Research Tools
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