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Does the Length of the Trial Impact Sales?
According to statistics no, the trial length does not have a strong impact on sales. Regardless of the genre software the bulk of users purchase within an hour of purchasing (affectionally termed the golden hour). Additionally the vast majority of purchases come within 24 hours of the download. FileKicker compiled aggregate data with ecommerce companies to track when consumers purchased. The statistics were startling - Software Marketing Myths and Misconceptions
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