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What is A/B Split Testing?
A/B split testing is a process in which webmasters serve different content to different website visitors. They might serve different versions of web copy, or different pricing to website visitors. Based on a statistical analysis of the website visitors actions, webmasters make a determination as to what copy or pricing is most effective in generating the reaction that the webmaster wishes to see. A/B split testing is a common tool for webmasters looking to increase their ROI.
Software companies can use split testing to test advertising campaigns, pricing schemes, upsells or web copy.
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