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Use the following tips to improve the effectiveness of AdWords and your PPC campaigns.

Adword Tips

1. Use keywords in Ad
2. FREE drives traffic and clicks not sales
3. Landing page should be related to the advertisement
4. Catchy and relevant title.
5. Test

What is CTR = Click Through Rate
For every (100 or 1000) impressions how many clicks did the ad receive. The CTR is the percentage of viewers that "clicked" the advertisement.

Improving CTR
Ads on Google that do not result in a .05% click through rate will be disabled after 1,000 impressions.

Some formulas suggest on Google

Rank = Cost Per Click X Click Thru Rate

If that in fact true increasing the click trhough can lower the cost per click.

Google Adwords Account
Each Adwords account can contain mulitple campaigns.

Adwords Campagin
Each campaign can have multiple ad groups

Ad Groups
Ad Groups should contain similar keywords, with targeted ads and an effective landing page.

Target Language
Currently advertisers can advertise in >> languages

Target Location
Some areas are more prone to click fraud or non- By reducing where the ad appears you can reduce your advertising costs while maximizing your return.

Ex. 80% clicks from India while India only accounts for 1% of sales is not a good

Bidding on Keywords
Bid on Misspellings
Synonyms
Plurals and Derivatives
Related Keywords

Consider searchers demogrpahic (age, culture, eduation, region)

Write Releavant Ads - Google is all about the best matches they too wish for releavnce in their advertisements

What is Traffic Estimator?

The Advertisement
The advertisements on Google have 4 components:
Title = ____ characters
Description = _____________
1st line _________
2nd line
Display URL =
Destination URL =

Maximum Cost Per Click
The maximum that you are willing to pay per click

Daily Budget
The maximum you are willing to spend in a day, after the budget is exceeded ads will cease to appear until the next day.

" "
[ ]
- exact match
broad match
negative keywords -

Content Network

Ad Copy Matters
Test / Split Test Ads with CTR

Writing the Ads
No hype, "best" pay attention to grammar spelling and punctuation

Look at Keyword Popularity and Keyword Competition.

Related Articles:
How to Optimize for Organic Search Listings
Writing PPC Ads
What is PPC?